When we publish an article, the title is usually presented to search engines and users at first glance. Will the soft article be read? How high is the reading rate? The title is very important. So how do we set this up? As for the title, how can it not mislead users, but also increase reading rate and improve user experience?
Pay attention to a few requirements for the title of the soft article:
1. The title is only too exaggerated. An overly exaggerated title will be written as written. It became a clickbait party.
For example: We do the word Shenzhen SEO. When we write articles, we say, "Shenzhen SEO training tutorials are the best" and "National SEO training tutorials are the best." You Which title is better for you? Of course, many people will choose the former and laugh at the latter.
2. The title must be related to the topic of the article, and the article cannot be inappropriate.
For example: We are talking about SEO knowledge, then my title must be related to SEO, and cannot be written as a title about eating or shopping
3. The title should not be too long, usually a phrase is fine.
Usually people are used to remembering the title and the general content. If your title is too long, users will just remember the title and not remember the content below.
4. The title should be close to the real time. Do not write a title that is too old or ancient. This user will not be interested in reading it.
For example: What is very popular recently is "Anita Yuen said she was sorry for Julian Cheung". If you are still writing articles about "Harlem and Yi Nengjing's divorce", then of course no one will read it.
5. The title is an overview of an article. The main purpose must be clear. You must tell your users what you want to express through the title.
For example: The importance of writing titles in our article is related to SEO soft articles. Then my title is written as "Title-the first of SEO soft articles-how to write a good soft article title". The purpose is clear and clear at a glance.
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