How to improve website ranking?

Among hundreds of millions of web pages, if the keyword ranking of a corporate website is after the first 3 pages of Baidu, there will basically not be many clicks, let alone any consultation conversions. So how to improve website ranking? The following article will introduce to you some methods to improve website ranking. I hope it will be helpful to you.

1. Corporate website positioning

First of all, you must position your corporate website well, what type of website it is, what functions the website has, and whether it sells company products. , or improve the company's image, or increase the company's exposure. Know who your website's target audience is, whether it is local or national, and what it can provide these people. Think clearly about these before you can choose keywords for your corporate website. Target keywords are the first factor in ranking. Choosing the wrong keywords can lead to twice the result with half the effort.

2. Website user experience

Website user experience is really important to a website. With a good user experience, the website will have more visitors and the corresponding traffic will also Increase.

3. Website structure

The website page should be clean and capable, the column navigation should be clear and convenient, the webpage should be opened quickly, and the website columns should be centered around the company's main projects, such as company profile, corporate culture, The team style, company workshop, company address, etc. must be true to impress customers. A website with a clear structure is well indexed by Baidu search engine. What we’re talking about here is website structure. A good website structure can make search engines love your site.

4. Publish original articles

According to the content of the website, edit some original articles. The number of words should preferably be more than 600 words. The article layout should be reasonable and the text and pictures should be combined. It is best to have more than two articles per day.

5. External links

In fact, it means publishing some external links and bringing your own URL when publishing information on some external platforms, so that search engines can access your own website through external links, increasing Exposure of your website.

6. Friendly links

Friendly links are an advantage and a must for increasing rankings. You can add some peer website links, which will be of great help to the stability and improvement of rankings.

7. Don’t cheat

There are many ways to cheat in website SEO optimization, such as group websites, buying friendly links, false traffic, etc. Don't try to deceive search engines with cheating methods, as this may not be worth the gain.

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