What is the purpose of external links?

External links, also often called: "reverse links" or "import links", refer to links that link to your website through other websites.

We said in "Is external links the only way to SEO" that SEO cannot be accomplished by external links alone? So what is the role of external links that we often hope to increase?

#1. Improve keyword rankings:

Increasing useful external links can increase or stabilize keyword rankings.

2. Improve credibility (weight, PR):

When external links point to you, it is equivalent to letting other websites rate your website to search engines.

3. Increase valuable website traffic:

When other websites make external links, there may be useful traffic directed to your own website.

4. Enhance brand influence:

Package your own brand words to make people remember and enhance brand influence.

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