How to analyze competitor websites?

Now you can see that many websites promote that SEOs should analyze websites, not only the advantages but also the shortcomings of their own websites and competitors' websites. However, how to analyze them specifically? For example: Should we look at the table of contents or the title? Is it based on color or section? The following article will take you through how to analyze a website. I hope it will be helpful to you.

1. Whois information, domain name

Whois information may not be very familiar to many people. Indeed, it is often easily SEOER ignores, but from this information, we can see a lot of content, such as: whether the website is registered by a company or an individual, whether the site is maintained by an individual or a team, of course, some related filings Information can also be seen.

Domain names are more familiar to most people than whois information. Although Baidu rankings have lowered the requirements for domain names, this does not mean that SEOs can relax their vigilance in this link. Know that when others relax and you are still holding on, then you have succeeded! Here, it is recommended that SEOs choose domain names that are similar to domain names or close to the full spelling of keywords.

2. Observe the scale of the website

How to judge the scale of the website? This mainly depends on the size of the website, whether the website is a corporate marketing site, and whether the site is a portal type Whether it’s blogging or blogging, these are things that SEOs can observe.

Secondly, the structure, style, and functions of the website can also be seen, such as the site's navigation, secondary navigation, and secondary navigation; the site's online video, online membership, and payment functions, etc.

When SEOs compare their own websites with those of their competitors, they only need to compare Baidu keyword rankings to understand whose website is larger and whose website is smaller.

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