What is the role of internal link building?

The role of internal link construction is: 1. An appropriate amount of internal link construction can increase user experience; 2. Internal link construction can guide users to read more relevant content; 3. Internal link construction can guide crawlers to crawl isolated pages , thereby reducing the number of orphan pages.

Website SEO cannot rely solely on backlinks. Proper internal link construction is also a must. So what is the role of internal link building?

1. Appropriate amount of internal link construction to increase user experience

If we encounter a word that we don’t understand very well when reading an article, we may go to Baidu to understand it, but If an internal link is added, we can directly click on the internal link to view a detailed explanation of the content, reducing the user's click cost. From this point of view, the user experience can be increased.

2. Guide users to read more content

Needless to say, if there is only one article on one page, then it is very likely that they will jump out of the website after reading. The bounce rate If it is too high, it will be very detrimental to the website. So we can add some internal links appropriately to guide users to continue reading.

3. Reduce the number of orphan pages

We all know that orphan pages are difficult to be crawled by spiders. We can guide spiders to crawl through appropriate internal links to achieve the purpose of inclusion. With fewer orphan pages, there are fewer pages that are not included.

Through the above three points, we can see the benefits of internal link construction. These benefits are all for users. Baidu has said that search engines will like content that users like.

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