Google November 2024 core update rollout is now complete

Google's November 2024 core update has now finished rolling out, as confirmed by a Google spokesperson. The update began on November 11, 2024, and concluded approximately 24 days later on December 5, 2024. This was a standard core update where Google revised its core ranking system to enhance the relevance and usefulness of search results.

Google's Statement. Regarding this core update, Google stated:

"This update aims to further our efforts to enhance the quality of our search results by prioritizing content that people genuinely find useful and reducing content that seems designed solely to rank well in Search."

Observations. From my monitoring, the impact of this update became noticeable a few days after its announcement on November 13th and 14th, with a broader effect seen over the weekend of November 16th and 17th. As the update neared its end, tracking tools indicated relatively low ranking volatility, but there was a significant increase in volatility around November 25th and 26th. We observed considerable shifts in rankings even in the early days of December. We anticipated the update would conclude before the Black Friday shopping season, but it extended into the following week.

Here are some charts illustrating the volatility during this update:

Although not the most significant Google core update—that distinction belongs to the March 2024 core update—this was still a core update, and sites affected by it likely experienced substantial fluctuations in their Google search rankings.

Previous Announcements. Google had previously informed us that an update was imminent, but advised that websites negatively affected by the September 2023 helpful content update should not expect significant recoveries. It's too early to determine the full impact of the November core update.

Actions for Impacted Sites. Google has provided guidance on what to do if your site is negatively affected by a core update. Although no new advice was given for this specific update, here is the previous guidance from Google:

• There are no specific actions to take to recover. A drop in rankings might not indicate any issues with your pages.
• Google has suggested a set of questions to consider if your site is impacted by a core update.
• Google mentioned that some recovery might occur between core updates, but the most significant changes usually follow another core update.

In essence, focus on creating content that is helpful to people, not just for search engine rankings.

• "There's no special action needed for this update if you've been producing content that satisfies people. For those experiencing lower rankings, we recommend reviewing our 'creating helpful, reliable, people-first content' help page," Google stated previously.

For more information on Google core updates, you can refer to Google's documentation.

Previous Core Updates. The first core update of 2024, the March 2024 core update, was described by Google as the largest ever. It started on March 5 and was completed 45 days later on April 19. The second core update, the August 2024 core update, began on August 15th and finished 19 days later on September 3.

Here's a timeline and our coverage of recent core updates:

• The August 2024 core update ran from August 15 to September 3.
• The March 2024 core update ran from March 5 to April 19.
• The November 2023 core update ran from November 2 to November 28.
• The October 2023 core update ran from October 5 to October 19.
• The August 2023 core update ran from August 22 to September 7.
• The March 2023 core update ran from March 15 to March 28.

Why This Matters. With the completion of the November 2024 core update, you can now analyze how it has affected you or your clients. Review Google's guidance and use your SEO expertise to continue enhancing your site and its Google rankings.

Google releases core updates every few months, so it's crucial to continuously work on improving your site and its content. Future updates could positively impact your site's ranking and Google traffic, so keep focusing on enhancements not just for Google Search but for your website's users as well.

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