What should SEO do when facing the boss?

How to deal with the boss's SEO: 1. Communicate with the boss and think about the boss's psychology; 2. Implement the SEO results and speak with facts; 3. Make plans carefully and prepare emergency records to ensure that risks can be mitigated drop to lowest.

#In a small company with a small number of people, the boss serves as the CEO and product manager, and there are not many people below. Someone in the same industry said that their company only has an SEO for several businesses and a part-time financial clerk. At this time, SEO is the only "technical job" in the company.

Communication is an art, and so is SEO. If you want to get praise from customers, you should first communicate with them and provide good products. If SEO wants to satisfy your boss, you should tell him about your achievements and generate good conversions. We talked about how to learn SEO earlier. Today we will look at what SEO should be done when facing the boss!

First, analyze the mentality of your boss first

To do SEO, you need to analyze the user group, and you must also consider the psychology of the boss. Ordinary business owners are not very proficient in technology. They only look at the results as profits, and SEO generally cannot be directly converted into money. Therefore, there is an extra layer of separation from what the boss pursues. It is regarded as an unimportant position, and some and The feeling of doing odd jobs is the same. To do SEO in such a company, you need to be calm and understand how to be compatible with the boss's temper.

Second, implement SEO results and speak with facts

In the Internet, SEO is a profession that is easy to exaggerate. Because the industry is not currently standardized, some companies need to outsource SEO and find individuals directly. If I were passively found by other companies to do SEO outsourcing, I would feel confident that I am a master. So the whole thing is a bit impetuous. With this kind of mentality, it is actually very stupid to brag to your boss about how good you can do SEO in a company. The boss already knows how much benefits a website can bring, not to mention that SEO is just a way to obtain traffic and needs to be converted. In addition, some traditional enterprises are not necessarily suitable for online trade. At this time, it is best to tell your boss in a sincere tone and restore the original true appearance of SEO. All based on the actual role of SEO and your own strength. In the end, you will definitely fall as high as you praise. painful.

3. Plan carefully and be low-key

It is very common to write SEO plans in companies. Generally, about two plans are written for a website a year. When your boss asks about the details of the plan, you must not talk empty words. You must complete the plan as much as possible and prepare emergency records to minimize risks when any changes come. At the same time, you also need to be technically competent and not make low-level mistakes. If you often make low-level mistakes, it may be considered that your overall personal ability is not good enough. Communication skills are also required. If you often deal with customers, if you cannot express the SEO effect you have demonstrated in good language, your results will be compromised no matter how hard you work. In addition, the author also advocates great wisdom and foolishness, as well as skill and clumsiness. People with virtue and talent are often low-key and humble.

Communicating with people is an art, and communicating with your boss requires even more skills. If you are at a senior level, you have to communicate with your subordinates and other departments. Today, when SEO is paid more and more attention by enterprises, those who do SEO must let their bosses understand the true appearance of SEO. Finally, I will summarize it with a widely circulated sentence on Weibo: Be confident and play a supporting role. Once you exert your strength, When the time comes, we can shoulder the heavy responsibility together.

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