How to send external links in SEO

Methods for posting external links: 1. Publish articles with links on self-media platforms and third-party blogs; 2. Post messages with links in forum blogs; 3. Exchange friendship with partners Links are added to their respective websites; 4. Make ordinary HTML links into online advertisements; 5. Put website links in e-books and publish them on the Internet for people to download, etc.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Website optimization process: word selection - article selection - publishing - submission - inclusion - indexing - ranking - conversion

Then the question comes: we receive a website , after selecting words, posting articles, submitting links, including them (the indexing effect is linked to the quality of the website), and being indexed by Google (the number of indexes is related to the quality of the content of the details page), but it has been unable to get on the homepage, or a large number of pages are ranked in the 10th ~ 20. At this time, it is useless to just improve the quality of the website itself! At this time, it is necessary to build external links to improve the website's "retention on the Internet", "website search popularity", and "website's status (weight) on the Internet", thereby further improving the website's ranking! At the same time, the construction of external links will also help the overall ranking of the website to stabilize and not fluctuate too much.

1. Classification:

Firstly, based on the existence form of "external links" on the network (Internet), external links are divided into two major categories: Category: "Temporary external link", "Permanent external link", of course, the "permanent" mentioned here refers to the case where the website administrator does not delete the corresponding page of the external link.

01. Temporary external links:

In daily life, when we fill in the content and search in the search box (input form) of major websites or search engines, there will be a message left on the website. Search for "traces" and automatically generate a static page with the URL as the title. This kind of temporary page external links has a certain impact on the timely search popularity of the website. External links are only one of the ways to increase the website's external links. If you want to improve the website ranking, the source of the website should be diversified, and the frequency of external link release is the key. For a new site, you can find tools to refresh the search popularity every day. Because this kind of external link is not "permanent", there is almost no negative impact. Let me tell you clearly that using SEO external link publishing tools will not K site. These external link tools simulate manual queries, so they will not reduce the authority.

02. Permanent external links:

As I just explained, the "permanent" mentioned here is relative. Compared with "temporary external links", only one or two can be retained on the network (Internet). In fact, "permanent external links" can stay on the Internet for a longer period of time. Our common "permanent external links" have several common forms: "friendly links", "partners", etc. These are two-way external links, that is, add his link to your website, and add your link to his website. , play the role of "mutual help". There are two-way external links and single-item external links. For example, in some media and news platforms, you can publish content on their websites and add links, but you do not need to add their links on your own website. This is a single-item link. Single-item links are on the website. The existence position has a direct impact on the quality of external links.

2. How to post external links in seo

1. Article publishing

Many websites accept submissions, such as self-media platforms , third-party blogs, etc. You can register an account to publish articles, collect more such websites, and accumulate resources.

2. Forum blog message

It is common to include external links in forum messages, and links can also be added to the text of many forums.

Blog comments basically add the NF attribute, but blog messages can attract the attention of bloggers and other people and form interactions. Lu Songsong’s blog started out by leaving messages.

3. Partners

All companies and enterprises have various partners. Suppliers, customers, investors, raw material suppliers, and business partners can all be sources of external links. . Each partner is a source from which external links can be requested and obtained, and links from partners are usually of higher quality. When talking about cooperation, a simple sentence may bring a high-quality link.

4. Net Pick Bookmark

Net Pick Bookmark (There are many online bookmark services on the Internet, such as: QQ Bookmark, Baidu Collection, Google Bookmark, etc. Webmasters can register for these online services , when there is new content on the website, save it to your bookmark account first.)

5. Encyclopedia and Q&A websites

Q&A websites such as Encyclopedia Knows Tianya usually have a high weight. If Your website has resource content that is highly relevant to the entry, which can be added to the extended reading section.

6. Online advertising

As long as no JS script or program redirection is used, advertisements made of ordinary HTML links are normal external links.

7. Purchase link

If the online advertisement appears in the form of a text link, it becomes a purchase link. The main purpose is click traffic, and it can also bring external links. Try not to find sellers on obvious link trading platforms or forums.

8. Social media websites

It is very common for URLs to appear on websites such as Douban, Zhihu, and Sina. An account with many listeners posting a URL will often bring a large number of clicks.

9. CMS system templates

Webmasters who can make templates can give certain templates to other webmasters for free use. The only condition is that the designer’s name is left in the template copyright statement. Link.

10. Press release release

You can bring a website link when publishing a press release. Some websites require payment. News websites usually have higher weight, so they are better external faces. Even if it is paid, it is only a one-time payment, and the link will be retained permanently. You can go to Songsongwen to find channels.

11. Media Public Relations

Corporate websites with public relations capabilities and channels should not forget when conducting public relations activities. In addition to exposure, public relations may also become a powerful method for building external links. You can mention your company URL when publishing news.

12. Request a link

If there is really valuable content on the website, directly requesting a link is also a feasible method.

13. Sponsored activities

Sponsored activities are also a way to establish a single external link. Usually the sponsor will be listed on the official website of the event and a link will be given.

14. E-book release

You can put the author’s website link in the e-book. In addition to downloading it on your own website, you can also submit it to major software download websites by yourself

15. Information publishing websites

There are some websites on the Internet that allow users to publish information, such as: B2B, classified ads, etc. Some of them allow users to include links in the published information.

Expand knowledge: some methods and techniques for making external links

1. Correct way of thinking, efficient work

Correct thinking refers to It is the link that transmits weight. Only the URL written in the a tag of HTML can be called a link. If such a platform cannot be published, the editor advises everyone to give up.

So what kind of external links can convey weight? The original web page of the link should have authority. We generally cannot check the weight of third-party web pages, but we can check the main keywords on Baidu. The websites that appear on the first few pages are valuable, and generally speaking, the weight will not be too low. go.

Then we started looking for external link platforms.

2. How to choose a platform for publishing external links to the website

1. Which external link publishing platforms can publish a link

2. Is the external link included quickly after it is released? Can I get ranked?

3. How many external link resources do I need to reach the homepage based on my current keywords?

We need to choose the right platform. We can use Sina Blog, Tianya Blog, Alibaba, Huicong.com and other platforms. These platforms are all good. Or some platforms in your industry are also acceptable.

3. Publish external link articles

Send external links to the website. Publishing external link articles is a very important step. After all, many external links are the anchor text of the article.

1. Whether the article meets user needs

2. Is it an original article or a collected article

3. The location of the external link anchor text

4. Key Word consistency

(If you need basic knowledge related to computer programming, you can refer to the Programming Learning channel)

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