What is Baidu Index

Baidu Index is a data analysis platform based on Baidu’s massive netizen behavior data. It is one of the most important statistical analysis platforms on the current Internet and even the entire data era. Since its release, it has become the basis for many companies’ marketing decisions. Important reference.

Baidu Index is a data analysis platform based on Baidu’s massive netizen behavior data. It is the most important statistical analysis of the current Internet and even the entire data era. One of the platforms, it has become an important basis for marketing decisions of many companies since its release.

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Baidu index is a free massive data analysis service based on Baidu web search and Baidu news search to reflect different key The word’s “user attention” and “media attention” in the past period of time.

Here you can study keyword search trends, gain insight into netizens’ interests and needs, monitor public opinion trends, and locate audience characteristics. It can discover, share and mine the most valuable information and information on the Internet, directly and objectively reflecting social hot spots and the interests and needs of netizens. It can vividly reflect the daily changing trends of keywords.

The Baidu Index can tell users: the size of searches for a certain keyword on Baidu, the rise and fall trend over a period of time and related changes in news and public opinion, what kind of netizens pay attention to these words, and their distribution in Where, and what related words were searched at the same time, to help users optimize digital marketing activity plans.

The ideal of Baidu Index is to “let everyone become a data scientist”. For individuals, the Baidu Index can help them achieve a "smart life" in everything from the timing of buying a home, applying for schools, to company development trends, to dating and travel destination selection; for companies, it can include competing product tracking and audience analysis. , communication effects are all presented in a panoramic manner with scientific icons, making "outsmarting the market" easy and simple. Big data drives everyone's development, and Baidu advocates a data-based decision-making lifestyle precisely to make more people realize the value of data.

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