How to improve website bounce rate?

Methods to improve the website bounce rate: 1. The website must have a good structural level and a comfortable layout; 2. Be careful when placing advertisements and pay attention to user experience; 3. Prompt the loading speed of the web page; 4. Design a well-designed internal link system layout; 5. Schedule the website to remove dead links; 6. Increase the interactivity of the website.

High website bounce rate is a fatal blow to the website, so how to improve and reduce the website's bounce rate? The following article will briefly introduce you to some methods to improve the bounce rate of your website. I hope it will be helpful to you.

What is website bounce rate?

Bounce rate is an important indicator to evaluate the performance of a website. A high bounce rate indicates that the user experience of the website is not good. Users will jump out after entering. On the contrary, if the bounce rate is high, it means that the user experience of the website is not good. Low means that the user experience of the website is good and users can find the content they need. And he may come to visit your website again in the future, which improves user stickiness and slowly accumulates a large number of website users.

How important it is for a website to reduce the user's bounce rate. Many webmasters who have their own websites hope that users will stay on their websites for more time and click on more pages to view them. Add more content and achieve target conversions as much as possible. Moreover, the low bounce rate of the website will also deepen the friendliness of our website to search engines and obtain better ratings.

So, how can we reduce the user bounce rate of our website? Here are some ways to improve and reduce the bounce rate of your website.

Methods to improve website bounce rate

1. The website has a good structural level and a comfortable layout

This should be easy to understand. No matter who you are, when you enter a website, you find that the website structure is messy and the hierarchical structure is unclear. You want to find the content you want, but it is so confusing. There is no way to start in the view, if you are in a hurry and in a bad mood. I think everyone will miss the producer XXOO (ahem...), so we must give users a better experience and a clear and clear view.

It is best to use a tree structure to lay out the network. This is a structure that search engines like very much. It will increase the favorability of our website and guide users to the content they want to know. Go in.

2. Be careful when placing advertisements, and don’t forget the user experience

To be honest, no one will like a website with dazzling advertisements flying all over the place. It is true that advertising is one of the main means of profit and monetization for our website, but this thing is a double-edged sword. If you do it too much, users will be very disgusted with your website, and some websites even use some "rogue methods" "To use ads, such as forced pop-ups, etc., users will have a bad impression of your website.

Therefore, we should be careful when advertising. There are also some ads in pictures and videos that will slow down the loading speed of the website. Therefore, it is up to us how to grasp this quantity. Don’t be greedy and end up ruining your own website. The gain outweighs the loss.

3. The loading speed of our webpage

According to data, if a webpage takes more than 12 seconds to load, users will generally choose to close the webpage directly. Moreover, this will not only reduce the user's favorability towards our website and increase the user's bounce rate, but will also affect the ranking of our website by search engines.

This is a problem that our webmasters cannot ignore. As for the solution, for example, we can add less pictures to the website and other things that consume more bandwidth, or we can get a CDN acceleration for the website. There are many ways.

4. Good internal link system layout of the website

If our users finish browsing an article with great interest, they will take up time and lose their ability to think. At this time, if we can let their thoughts follow us, we can allow users to continue browsing on our site.

Therefore, the layout of internal links is essential. For example, if the user gives him a related recommendation or popular article after browsing this article, then the user will continue browsing because of interest. In this way, it will increase the depth and breadth of users' browsing on our website, and also reduce the bounce rate of the website. Or if the user wants to watch a video about building a website, we will arrange the videos in the form of internal links, the first episode, the second episode, the third episode..., so that the user will follow such an internal link system to continue browsing. , Reduce the user bounce rate of our website, and also increase the depth and breadth of search engines crawling our website. So although external links are very important, don’t ignore the role of internal links.

5. Don’t have dead links on your website

When our website has too many dead links, not only will search engines lower the authority of our website, but it will also lower users’ trust in our website. Everyone should be aware of this.

So, we should create a 404 page to give users a good experience when dead links appear and guide them back to our homepage. And promptly block dead links in the robot file, and submit dead links to the webmaster platform.

6. Increase the interactivity of the website

The user has browsed an article on our website and may have many opinions and experiences about this article. Let’s talk about it, so we can add a comment function below to allow users to use their own ink. Such high interactivity may also attract other people to read the article and come to the comment area to comment. This can not only reduce the user's bounce rate but also increase the search engine's rating of our page.

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