What is internal linking?

Internal links refer to the mutual links between content pages under the same website domain name; that is, the content of your own website links to the internal pages of your own website, also called intra-site links. A reasonable link structure within the website can improve search engine inclusion and website weight. Internal link types include: anchor text, hyperlink, and plain text.

What is an internal link?

Internal links are actually easy to understand. "Internal" means internal, and "chain" naturally refers to links and links that can be clicked to jump. Then internal links: that is, links between pages within the website (same domain name) (the content of your own website links to the internal pages of your own website, also called intra-site links).

A reasonable link structure within the website can improve search engine inclusion and website weight. Compared with external links, internal links are also very important.

Internal link types

There are three forms:

1. Anchor text (a link that exists in the form of text, clickable)

2. Hyperlink (a link that exists as a link address URL, clickable)

3. Plain text (a link that exists as a pure URL, a non-clickable link)

Common sense: within the website The most commonly used link is anchor text.

The role of internal links

1. Increase indexing efficiency

It helps to improve the crawling and indexing efficiency of the website by search engines. Conducive to the inclusion of the website. Allowing the spider to crawl deeper one by one can improve the efficiency of collection and indexing.

2. Promote ranking

An internal link is equivalent to a vote. Internal links are mutual votes between website pages. When one of your pages gets a large number of link votes, the weight will Transfer large amounts to a page, thereby driving a page's ranking. This trick is used by many SEOers on the homepage of corporate website optimization.

3. Transfer of weight

Internal links help average the authority value of the internal web pages of the website and balance the weight distribution. When a page gets a lot of internal links, the authority value will be correspondingly higher, which is the same as the voting in the second point. Many good websites have reasonable internal links. Even if they do not exchange friendly links and external links, the weight is still very high. This is the principle they follow. I believe you have discovered many such websites.

4. Adding PV

internal links can improve the user experience and display relevant pages to users, helping users see more complete content. It can also increase PV, reduce bounce rate, and increase visits. Of course, you must pay attention to the relevance of internal links and don’t do it too much.

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