What is internal linking?-SEO-php.cn

Home

Topics

SEO

What is internal linking?

青灯夜游

May 23, 2019 pm 02:59 PM

seo

Internal links refer to the mutual links between content pages under the same website domain name; that is, the content of your own website links to the internal pages of your own website, also called intra-site links. A reasonable link structure within the website can improve search engine inclusion and website weight. Internal link types include: anchor text, hyperlink, and plain text.

What is internal linking?

What is an internal link?

Internal links are actually easy to understand. "Internal" means internal, and "chain" naturally refers to links and links that can be clicked to jump. Then internal links: that is, links between pages within the website (same domain name) (the content of your own website links to the internal pages of your own website, also called intra-site links).

A reasonable link structure within the website can improve search engine inclusion and website weight. Compared with external links, internal links are also very important.

Internal link types

There are three forms:

1. Anchor text (a link that exists in the form of text, clickable)

2. Hyperlink (a link that exists as a link address URL, clickable)

3. Plain text (a link that exists as a pure URL, a non-clickable link)

Common sense: within the website The most commonly used link is anchor text.

The role of internal links

1. Increase indexing efficiency

It helps to improve the crawling and indexing efficiency of the website by search engines. Conducive to the inclusion of the website. Allowing the spider to crawl deeper one by one can improve the efficiency of collection and indexing.

2. Promote ranking

An internal link is equivalent to a vote. Internal links are mutual votes between website pages. When one of your pages gets a large number of link votes, the weight will Transfer large amounts to a page, thereby driving a page's ranking. This trick is used by many SEOers on the homepage of corporate website optimization.

3. Transfer of weight

Internal links help average the authority value of the internal web pages of the website and balance the weight distribution. When a page gets a lot of internal links, the authority value will be correspondingly higher, which is the same as the voting in the second point. Many good websites have reasonable internal links. Even if they do not exchange friendly links and external links, the weight is still very high. This is the principle they follow. I believe you have discovered many such websites.

4. Adding PV

internal links can improve the user experience and display relevant pages to users, helping users see more complete content. It can also increase PV, reduce bounce rate, and increase visits. Of course, you must pay attention to the relevance of internal links and don’t do it too much.

The above is the detailed content of What is internal linking?. For more information, please follow other related articles on the PHP Chinese website!

Statement

The content of this article is voluntarily contributed by netizens, and the copyright belongs to the original author. This site does not assume corresponding legal responsibility. If you find any content suspected of plagiarism or infringement, please contact admin@php.cn

Branded search and SEO: What you need to knowApr 17, 2025 am 10:24 AM

Brand search optimization: securing your online identity Google and LLMs (like ChatGPT) display branded search results when users search for your brand name. High ranking for these searches is crucial for all businesses, regardless of size, but achi

The future of ecommerce search: Insights from 200 retailersApr 17, 2025 am 09:49 AM

Unlocking the Power of AI-Driven Product Search: A 2025 Outlook Consumers demand fast, precise, and personalized search results, yet many online retailers still grapple with effective product discovery. The State of Product Discovery in Digital Comm

Not appearing in Google AI Overviews significantly harms webpages: StudyApr 17, 2025 am 09:19 AM

A new study by Terakeet reveals the significant impact of Google's AI Overviews on webpage traffic. Inclusion in these overviews boosts traffic, while exclusion leads to measurable harm. The Benefits of AI Overview Inclusion: The study shows consis

59% of Americans click on brands they know in Google results: SurveyApr 16, 2025 am 11:38 AM

A recent survey by Page One Power reveals a compelling statistic: searchers are twice as likely to click on familiar brands compared to top-ranked search results. This highlights the crucial role of brand recognition in SEO success. A significant 5

5 SEO content pitfalls that could be hurting your trafficApr 16, 2025 am 10:26 AM

Avoid common misunderstandings in SEO strategies and improve website traffic Not all SEO strategies are universal, but some common practices are always effective when it comes to helping websites recover traffic losses or drive growth. These models have emerged repeatedly in numerous projects and have become best practices within our organization. While they may not be applicable in all situations, they always bring results. If you want to recover lost traffic or return to growth track, avoid the following SEO pitfalls: Write blog posts based on keyword search volume Search engines prioritize content written for users because it meets the needs of users. They may use a site-wide classifier and a manual auditor to evaluate this. If each page and blog post is just for the key to estimate

Reddit for SMBs: A hidden SEO and engagement goldmineApr 15, 2025 am 10:50 AM

Reddit: A powerful tool for small and medium-sized enterprises to enhance brand awareness and SEO Reddit is not only a gathering place for emoticons and hot topics, but also a powerful tool for small and medium-sized enterprises (SMBs) to increase brand awareness, connect with their audiences, and even enhance SEO. While most of the marketing advice about Reddit is targeted at large brands, SMEs can also effectively leverage the platform to interact with potential customers, build trust, and achieve real results. Think of Reddit as another social platform So, why should SMEs consider using Reddit? Unlike other social media channels like Instagram, on Instagram you have to keep up with every new feature in order for the algorithm to promote your

7 tips for SEO newbiesApr 15, 2025 am 10:40 AM

SEO: A dynamic and marketing-focused industry, it is crucial to keep your keen insights all the time. If you first enter this trip, you may feel overwhelmed without guidance. There are many aspects and professional directions in the SEO field, which will only be exposed to later in your career—local SEO, technical SEO, content SEO, digital PR, user experience, e-commerce SEO, media SEO, etc., and there are countless. However, for beginner professionals, it is not necessary to focus on these areas of expertise from the beginning. Just like liberal arts education or apprenticeship, SEO beginners should first establish a broad understanding of the entire discipline and then choose their professional direction. This article introduces several ways to build basic knowledge of SEO. Start with business

Pinterest SEO: Your guide to brand discoveryApr 15, 2025 am 10:26 AM

Search is evolving, and social platforms are now at the heart of discovery. Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands, bloggers, and businesses. Unlike traditional social

See all articles