Where to start with on-site optimization

On-site optimization can start from five aspects: 1. Repositioning of the website title; 2. Link structure within the website; 3. Detailed adjustments to the website structure; 4. Each page contains keywords And maintain a certain frequency; 5. Share on-site SEO links outside the site.

With the rapid development of Internet technology, more and more companies are doing SEO optimization. If you want to do a good job in SEO optimization, then both on-site and off-site All must be adjusted, of which on-site optimization is the most critical. So where should we start with on-site optimization?

1. Repositioning of the website title

The website title should contain key and core keywords. At the same time, the titles of multiple pages in the website cannot be the same, and at least they must be able to display "Core keywords and a simple description containing keywords" type, and once the title is determined, do not modify it, especially do not modify it frequently, otherwise it may be mistaken for cheating by search engines.

2. Link structure within the website

There are many forms of links. In marketing websites, in order to improve keyword rankings, try not to use too many. Exquisite pictures, flash, videos, etc. should mainly be text-based. The same goes for links. Change the original picture links, flash links, video links, etc., use plain text links, and define a global unified link position.

The so-called global unified link refers to the interconnection between the website homepage, channel pages, column pages, and content pages in the website structure, which transfer the weight of keywords to each other, such as: common websites Name links, main navigation links, core keyword links, breadcrumb navigation links, etc., and the keyword URLs corresponding to these core words are best to be unified. Do not have multiple URL links for one keyword, which is more convenient. It is conducive to the transfer and accumulation of weight between website pages.

3. The structure of the website needs to be adjusted in detail

If it is a display-type website that uses a lot of pictures and flash, then these page elements are not conducive to If it is included by search engines, it is recommended that it be used for marketing websites. If it is inconvenient to modify, then add company introduction, main product or service content keywords, company news or product information at the bottom of the page. columns, and add URLs and add and optimize content to the three columns. Especially the company news and product information columns, this column can be used to promote the company brand and product keywords. The detailed introduction pages of these products or services can be linked to the homepage of the website or other pages of the column, etc., so that the website structure can be extended in all directions. .

4. Each page contains keywords and maintains a certain frequency

In website optimization, each page must embed search keywords, so that it is more It is convenient for search engines to quickly find the page. Whether it is a column page or a details page, the title must have keywords. Only when keywords appear frequently in the page content, the search engine will know the main content you want to express when highlighting the page. , and thus better collection and display.

5. Share on-site SEO links outside the site

After the structure and content of the website content are adjusted, the off-site layout must be carried out. They complement each other and promote each other. At the same time, add in-site link sharing to other websites outside the site, increase the weight of keywords, and obtain return visits from users, increasing the number of visits to the website, thereby achieving better on-site optimization effects.

The above is the detailed content of Where to start with on-site optimization. For more information, please follow other related articles on the PHP Chinese website!