what is app software

app is the abbreviation of application, and app software refers to application software. Common app software formats are: 1. Apple’s iOS system, app formats include ipa, pxl, and deb; 2. Android system, app The format is APK; 3. Nokia's S60 format has sis and so on.

APP is the abbreviation of application, translated as application; app software refers to application software. Due to the popularity of iPhone smartphones, current app software mostly refers to third-party application software for smartphones (ios, mac, android and other systems).

In the beginning, APP only participated in Internet commercial activities as a form of cooperation with third-party applications. As the Internet became more and more open, APP emerged as a profit model for iPhone. It has begun to be valued by more Internet business tycoons, such as Tencent's Weibo development platform and Baidu's Baidu application platform. They are both concrete manifestations of the APP idea. On the one hand, they can accumulate various types of online audiences, and on the other hand, they can obtain information through the APP platform. Traffic, including mass traffic and targeted traffic. APP was named the 2010 Word of the Year by the American Dialect Society.

Currently, the more famous App stores include the App Store in Apple’s iTunes store; Android’s Google Play Store; Nokia’s ovi store; and BlackBerry App World for Blackberry users.

Common APP software formats:

1. Apple’s iOS system, app formats include ipa, pxl, deb; such APPs The software formats are used on iPhone series mobile phones and tablets.

2. Android system, the app format is APK; this type of APP software format is mainly used on smartphones using the Android system, and has the highest occupancy rate in the Chinese market.

3. Nokia’s S60 has sis and sisx formats.

4. For Microsoft WindowsPhone7 and WindowsPhone8 systems, the app format is xap.

Advantages of mobile App:

1. APP users are growing rapidly, have strong economic capabilities, and have active thinking.

2. The App can integrate new technologies such as LBS, QR, and AR to bring users an unprecedented user experience.

3. Based on the portable and interactive features of mobile phones, App is easy to share and spread through Weibo, SNS and other methods, achieving fission growth.

4. The development cost of APP is lower than that of traditional marketing methods.

5. Through new technologies and data analysis, APP can accurately locate enterprise target users, making it possible to achieve low-cost and rapid growth.

6. After the user installs the APP on their mobile phone, the company will plant a seed and keep in touch with the user continuously.

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