What is anchor text? how to use?

Anchor text, also known as anchor text link, is a form of link. Similar to hyperlinks, the code of a hyperlink is anchor text. Keywords are used as a link to point to other web pages. This form of link is called anchor text.

Anchor text is also called anchor text link. Anchor text actually establishes the relationship between text keywords and URL links.

Anchor text can be used as an evaluation of the content of the page where the anchor text is located. On the one hand, normally, the links added to the page will have a certain relationship with the content of the page itself. For example, a clothing industry website will add links to some peer websites or links to some well-known clothing companies; on the other hand, , the anchor text can be used as an evaluation of the page it points to. Anchor text can accurately describe the content of the page pointed to. Links added to personal websites and links added to "search engine" pages with anchor text should generally be directly related to the page. Search engines can point to a certain The anchor text description of the link of the web page is used to determine the content attribute of the web page. Anchor text also plays a role in search engines by collecting some files that cannot be indexed by search engines.

Function

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1. Help search engines crawl the website faster

For search engines, one of the functions of anchor text It just has a guiding role. Reasonable distribution of anchor text within the site will allow search engine spiders to crawl the website directory more quickly. This is similar to the breadcrumb navigation we often talk about, and it is also a friendly expression for search engines.

2. Improve rankings

On the other hand, reasonable anchor text pointing within the site will enable the engine to more accurately understand the information described in the content of the article, thereby improving the ranking of long-tail keywords and website The weight increases. The anchor text of external links will also give the website a high key weight.

3. Increase user experience

When a user browses a certain page, the content of the article may not be very useful to the user. At this time, the anchor text serves as a guide. Through anchor text, users will often find the information they need faster and more accurately. So for websites that do not have website anchor text, when users do not find what they need, their common action is to close the page, which also verifies the role of in-site anchor text in user experience.

4. Used to analyze opponent optimization strategies

To put it simply, the entire Internet is the links between pages and the text descriptions of the links. When SEOers conduct competitor analysis, they can use the anchor text link guidance and the text description of the anchor text (actually the keywords that competitors want to rank for) to understand the optimization focus of competitors. You can analyze it by drawing a link-oriented map within the site!

Things to note:

1. First, we add a
2. When we go back to the body, we need to click and go to the top position to add, Back to the top

This way You can click "Back to Top" to quickly browse to the top of the page.

Use syntax:
1. You need to go to the place to add, text, note that the href value starts with # + English letter naming
2. You need to add it at the redirected location, . Note that the id and name values ​​are the same and are the same as a name

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