Alipay mini program quietly launched on May 4th, how should WeChat take over?

Tonight, someone posted the QR code of the Alipay applet in the circle of friends and said that the two giants started to compete.

It is worth noting that you cannot enter the mini program by long pressing the QR code on WeChat. You need to scan it with Alipay to open it.

#Open the mini program on Alipay and it will show The page is as follows:

##Does this page feel familiar? ?

This is very similar to WeChat’s “Ctrip Hotel Air Tickets and Train Tickets”.

It is worth noting that

Alipay’s mini program cannot be shared to QQ and WeChat

, and the page displays " WeChat (QQ) doesn’t allow sharing anymore, and everyone is feeling bad.” It seems that Alipay's little "scheming" is quite serious.

So, what are the differences between the Alipay mini program and the WeChat mini program?

In fact, as early as January this year, some netizens revealed that Alipay will also launch a mini program and posted screenshots of developer tools. It is not surprising that Alipay will launch the Alipay mini program next week. , WeChat connects offline by scanning to call mini programs, and offline is the moat that Alipay is proud of.

It is understood that the biggest feature of the mini program launched by Alipay this time may be that it provides a quick entry on the homepage, that is, users can put frequently used mini programs on the Alipay homepage. Replace the original H5 service account application for quick startup.

However, the editor of php Chinese website has not yet found the entrance to the mini program in the Alipay APP. (If anyone finds it, please let us know)

#But I haven’t seen the Alipay mini program mentioned in the previous article being bound to the life circle. Is Alipay going to delay the check? Or is it still considered a grayscale test?

The powerful tool attributes of Alipay itself are very consistent with Zhang Xiaolong’s definition of mini programs as “use and go”. However, if Alipay uses mini programs to replace the original H5 applications of third-party services, then that is It will mean small programs in it or applications that are more inclined to tools, services, and scenario usage.

Jam Girl believes that the biggest difference between Alipay and WeChat mini programs is that WeChat mini programs can be associated with public accounts to serve the content of the public accounts, achieving content + connection, and having public accounts to divert traffic for them, reducing the cost Customer acquisition cost of mini program.

In other words, in addition to connecting offline scenes as Zhang Xiaolong emphasized, the WeChat applet also serves tens of millions of public accounts, connecting content e-commerce, advertising monetization, and even content payment.

The Alipay mini program does not have the support of a strong content ecosystem like the official account, but Alipay’s e-commerce advantages seem to be better than WeChat.

Alipay seems to have been "competing" with WeChat. The previous life account was obviously a benchmark for WeChat public accounts. Now with the launch of the Alipay mini program, the conflict with WeChat continues.

However, WeChat has not been idle recently. Starting from March 27, WeChat mini programs have frequently launched new functions, and the first mini program commercial was launched on April 26, with obvious promotion momentum. Marmalade Girl speculates that WeChat will continue to speed up the iteration of mini programs in order to cope with Alipay's offline pressure.

▲WeChat mini program function update table

Finally, between WeChat and Alipay, who do you buy to win?

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