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Faced with a mixed supply of micro-business supplies, what should a novice micro-business agent do?

高洛峰
高洛峰Original
2017-02-18 10:56:451196browse

Open the circle of friends, which is full of advertisements. From whitening injections to facial masks, from underwear to retail, from movies to toys, there are many. The agency fee is usually a few hundred yuan to buy an agent qualification and give you several sets of goods. Newbies to micro-business are often faced with numerous micro-business sources and don’t know how to choose. How to be a micro-business agent?

1. Find the source of goods in the circle of friends (be the lowest-level agent for micro-business)

This is a relatively popular approach at present. When we bought goods from the last store, we were qualified as agents. She invited you to join the agent group and taught you how to do micro-business through the constant sharing of members in the group.

But according to their method, if you keep selling, you will find that the price is too high and you can’t sell it at all. There are two ways at this time. The first way is to stock up on goods to obtain a lower purchase price, thereby having a larger direct selling profit margin. The second way is to continuously develop downline agents, let them ship more goods, and you receive a commission from their performance.

The benefits of this method of finding someone to act as an agent in your circle of friends are obvious: someone will help you do it, and the product supply is guaranteed. The problem is that what you sell may be sold by many people, and the competition is obvious! And the most terrible thing is: many of the products currently on WeChat Moments are three-no products! Therefore, if you strive to do micro-business in the long run, it is recommended that you find a reliable company.

2. Big brand micro-business

1. To this day, micro-business must have a complete and methodological business operation model and social marketing model. Micro-business is no longer You take it for granted that you can collect money and sell goods just by browsing your Moments. A good product not only has a good name, a good formula, and good functions, but also has a good experience, a patent, a unique product, and a high repurchase rate, in order to leverage the micro-business market and let people The agent is interested and the customer is interested, so that there will be sales motivation and there will be no problem of understocking. (This is the best choice for long-term micro-business at this time)

 2. Choose drop shipping

If you don’t stock the goods, it’s called drop shipping. The goods are stored at your home or the manufacturer, and you have them. There is no stock online. When you send a message to your circle of friends and someone comes over to buy your stuff, and then asks your supplier or manufacturer to send it directly to the other party, this is called dropshipping. You have no investment.

Most novice micro-businessmen entering this industry will choose the first one. Why? There is no capital investment, no risk, and no cost. You only need to forward other people's pictures to your circle of friends to promote it. If someone wants to buy it, let the seller directly ship it to him. "It can be done with a mobile phone, but it is a dropshipping job." You must choose a good source of goods, because most of the goods will not pass through your hands at all, so it is very important for the manufacturer to ensure the quality (it is more suitable to earn some pocket money by doing drop shipping, and it is suitable for part-time micro-business)

3. Discover local specialty products (make your own top-level micro-business)

Faced with a mixed supply of micro-business products, what should a micro-business agent do when it comes to local characteristics? Commodities must be first-hand sources. Most friends from rural areas can only think of local fruits, local specialties, etc. That’s right! And I think that agricultural product micro-business has a certain market value because it solves long-term problems. The problem of "low price and difficult sales" of agricultural products (for specific analysis, I will create a separate article)

The operation method of agricultural product micro-business is also very simple, from local specialty fruits to honey, Mushrooms, dried fish, cured goods, local chickens, local eggs, dried vegetables, pickled vegetables, etc. This kind of micro business can easily accumulate long-term customers, because once they get used to your taste (the premise is that the quality of the goods must be controlled) Good) will not be easily replaced (in terms of the intensity of competition among peers, the peers who sell your local agricultural products like you are definitely far less than the peers who compete with you for facial mask customers in the circle of friends). It shows that agricultural product micro-business is tiring to start in the early stage. It will take you half a year or even a year to accumulate a stable customer base that can support your monthly profit of more than 3,000 yuan. But once it is stable, it will take a geometric form. We also need to use some strategies to let them actively share and refer customers to us. Unlike other micro-businesses, the profits of agricultural products are not enough to support a multi-level distribution system, so we can only use points. Mobilize customers' enthusiasm for sharing



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