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How to do micro business? Save 99% of micro-businesses who are crazy about scrolling...
Do you want to create a fully automatic money-making business for yourself through a series of strategies?
Wechat business is very popular now, but 90% of people have not made money easily, although they all work hard...
Are you tired from doing it? Don't know where you will be tomorrow? Don’t know what the future direction is?
Li Zhenhua will first tell you five fatal misunderstandings about micro-business, which are the misunderstandings that hinder the speed of making money...
The first fatal misunderstanding: there are no accurate fans
You have two or three thousand people in your circle of friends, but your sales have not increased. Why? It's because your fans are inaccurate.
What is precision? For example, if you sell professional women's clothing, there are two ways to gain fans. One is to sell to every woman stupidly; the other is to sell to senior executives in the company. Which one has a higher success rate? Which group of people is more likely to buy your product? It's definitely the second one, because it's more accurate.
You don’t want to promote your product to everyone. You need to promote it to the groups most likely to buy the product. This way you can save a lot of time and energy;
And you serve The more specialized and accurate the crowd is, because they have similar hobbies, the same personality, and the same buying habits, you will slowly accumulate experience;
If you serve 10 different groups today, you may Each requires a set of strategies to study, which will prevent you from forming a powerful transaction method.
There is actually no relationship between popularity and transaction volume. Many people know about your product, but they do not necessarily want to buy it.
The second is that the quality of friends has nothing to do with the number of followers. It doesn’t matter whether you have 1,000 friends or 5,000 friends. The key is how many people continue to follow you.
If you are still addicted to constantly attracting fans and adding friends, it is really a waste of precious time and energy;
You should be more precise and train yourself to be like a sniper instead of like a sniper A soldier who has never fired a gun will shoot wildly with a gun, and the chance of hitting the target customer is very small;
The sniper will wait quietly for the opportunity, carefully identify which one is the key customer, and then hit it with one strike .
If you are still looking for various ways to add friends, it is recommended that you first read all of Li Zhenhua’s articles before taking the next step. This is the first misunderstanding, not paying attention to the quality of fans.
How to do micro business? Save 99% of the micro-businesses who are crazy about swiping the screen...
The second fatal misunderstanding: the promotion method is simple and crude
In your circle of friends, you will see micro-businesses from all walks of life, display Their product pictures, chat records with customers, payment records, and then answer many questions to show the country’s support for them...
When you see someone showing these, have you purchased any? impulse? Do you have an urge to consult? ——Few people have
When you see such a circle of friends every day and there are too many such messages, will you hate this person more and more and feel that you are being harassed?
One student asked, why does my circle of friends share a lot of information but no one pays attention? I asked him a question, how many friends do you have? He said there were probably more than 1,000.
I said, among your more than 1,000 friends, how many people like to see your information?
How many people must see your sharing to sleep well? Is there anyone who will not think about food as long as they don’t see you posting on Moments for a day?
He said there is no such person, and I said it’s because what you posted is not helpful to others.
If what you share today is helpful to me, it is valuable to me.
If what you share is not helpful to me at all and you force me to read it, it is called harassment. Are you someone who likes to send harassing messages? Or someone who likes to share value?
If your content is not helpful to others, you are harassing all your friends. No wonder others can only block you, or even block you altogether.
A senior once told me something. He said don’t expect others to buy your products because they sympathize with you, don’t expect that your efforts will impress others, and don’t expect others to be impressed by your cheap prices. Will buy;
The only thing you can do is to make others feel that your product is valuable to them, and then they will buy it. People are selfish.
When people make any decision, they will consider whether it is good for themselves. Even when helping others, they must also consider what specific benefits it will bring to me if I help them.
If you cannot firmly grasp this characteristic of human nature, then what you share will not help your closing rate at all.
Finally, I will give you a piece of advice, stop harassing your friends, and either establish a normal friendship relationship with your friends first, or establish a relationship in which you transmit value to them;
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