Trust is the key to the success of micro-business

The key to the success of WeChat business is not to publish product information every day, but to continuously cultivate the trust of WeChat friends. This is very different from our traditional sales. In traditional sales, sellers only spend 40% of their time building relationships with prospective customers, such as eating, chatting, holiday blessings, sending gifts, etc.; 30% of their time is spent understanding customer needs through face-to-face communication; 20 % of the time is spent on shaping the selling point of the product; 10% of the time is spent on the final transaction. I think that for WeChat business sales, 10% of the time is spent on establishing relationships with customers. The relationship has been established after everyone adds WeChat accounts to each other, and 20% of the time is spent on shaping the image of the product in Moments or on one's own third-party platform; 10 % of the time is reserved for closing the deal; the remaining 60% of the time is used to build trust with customers.

1. Cultivate a sense of trust with customers;

Social platforms are platforms for people to connect. Through daily accumulation, hundreds of friends have been added, even if they have not interacted with them. You communicate face-to-face, and I don’t communicate with you on WeChat, but when your information is displayed on the platform, there will always be people paying attention to you. As long as you grow and become bigger, you will find that friends who have been diving will Be activated by you and become your potential users.

Many people want to make money on WeChat right away when they first start doing WeChat business. At this time, you have to think carefully, why can you let your WeChat friends pay on your platform? There is only one way, which is to continuously learn knowledge, practice it, and then transform it and apply it. Only when your inner things are enriched can you be recognized by more people, and your wealth will slowly come over.

In the era of Internet+, in social media, what is important is word-of-mouth marketing and fan participation. Before selling products, make friends and build relationships with everyone, and turn strangers into adults. In this way, selling products will Very simple.

2. Subliminal marketing methods for WeChat business;

If an individual wants to do WeChat business on WeChat, whether you use WeChat third-party development platform or WeChat public platform, you must use your personal account Be the source of information release. Because your WeChat friends will feel closer to your personal WeChat ID and be more receptive to it.

　1. Interesting;

Now is an era of national entertainment. Interesting things and interesting things will attract the attention of girls. There are many embarrassing things in life. Take out your mobile phone to take a photo or record a video and send it to WeChat. This small action can easily activate the interaction with your friends.

2. Wisdom;

Many friends will repost other people’s Moments or copy some chicken soup for the soul. This was still effective when WeChat marketing first started, but now these contents have become rampant. , friends in the circle of friends also lost interest in these articles. Only by writing down your feelings in your own way will your friends take notice.

　3. Customer stories;

Compared with hard sales, people still like to hear stories, and stories have an ending. When we serve customers, we often have many stories with customers. We can share them with customers in the form of storytelling, so that customers will not have more resistance.

　4. Product placement; Integrate it into your story, edit it and send it!

3. Turn strange WeChat friends into mature people until the deal is completed;

1. Behavioral display;

Many friends encounter this problem. When doing sales, because If you don’t know the other party well and don’t know what topics the other party likes, you can’t always find an entry point to establish a relationship with the customer.

Today with the Internet+, this is no longer difficult, and one method can help you. Nowadays, everyone doesn’t like to leave phone calls to each other, but it is already very easy to add the other party’s WeChat and QQ. You can enter the other party’s circle of friends and follow his information, where all the other party’s hobbies will be displayed. come out.

　2. Be deeply rooted in the hearts of the people; Time and place are hard to find, but opportunities can be created. We need to make the other party feel that you know me too well and can consider the problem from the customer's perspective, so that the customer feels that you are a confidant. This will be highly effective.

　3. Reply with care; , reply to the other party's six or seven messages attentively in a row, and the other party will not only reply to you, but will definitely remember you, and will also go to your circle of friends to get to know you.

　4. Solve problems; You might as well use your experience and knowledge to help the other person, and he will definitely continue to pay attention to you and become your fan.

This is what we call trust! Only by gaining someone's trust can we do our own marketing well.

For more trust-related articles, please pay attention to the PHP Chinese website!