About domain name registration

I put all my important domain names (commercial) on Enom, and I recommend everyone to do the same. If a company operates a large-scale online commercial website, it is recommended that the domain name be placed on Network Solution. I checked that the current domain names of Sohu.com, Sina.com, and 163.com are all on Network Solution. Enom's advantages: 1. 5 groups of super DNS around the world, with extremely fast resolution speed. 2. I will definitely put all my important domain names (commercial use) on Enom, and I recommend everyone to do the same. If a company operates a large-scale online commercial website, it is recommended that the domain name be placed on Network Solution. I checked that the current domain names of Sohu.com, Sina.com, and 163.com are all on Network Solution.

Enom’s advantages: 1. 5 groups of super DNS around the world, extremely fast resolution. 2. Absolutely free transfer in and out. 3. Fast panel, professional functions and high-quality service. 4. There are no numerous advertising emails. 5. Convenient auction and purchase of domain names.

Enom’s disadvantages: 1. The official price is very high. You can directly buy it from Taobao for about 60 yuan/year for push transactions, or you can buy an account for 8.5 US dollars for operation. 2. Enom’s own DNS has been blocked from domain name forwarding by China (it will not have much impact on most small and medium-sized enterprises).

　If you need a domain name transaction guarantee intermediary, use Sedo for domain name auction purchase and parking.

　I am not a professional domain name (a person who makes a living mainly by trading domain names), but I also have some experiences to share:

　　1. A good domain name that comes to mind in a flash of inspiration may not be really good. You need to think twice before you act to protect your investment. Personally, I feel that most of the domain names in the world, except for a small number that are hoarded and strategically invested, are mostly idle and wasting without a website. Domain names are strategic investments for enterprises. Changing domain names after business growth, from business cards to outdoor advertising, from personal favorites to user loss, is quite troublesome.

　2. Try to register a commercial domain name for more than 5 years at a time, and use a dedicated email address to ensure safety. Be sure to fill in detailed and true information, update it promptly if there are any changes, and choose value-added protection services if necessary. It only takes one year to register for non-commercial use, but often people want to throw it away before one year.

　3. For non-commercial domain names (unimportant), just make up a non-existent phone number if possible to reduce unnecessary harassment. This is especially true for sites with tendentious content and sites that are likely to cause disagreements.

　4. Register the .com domain name (or .cn, see point 11), and again the .net domain name. Unless it is an excellent name, do not use other suffix domain names easily to avoid using it as a wedding dress for others, or to buy it at a high price when the business grows. If it has already been registered, you can consider purchasing an existing domain name based on your financial situation.

　5. Never use free domain names given by foreign websites as important websites.

　6. It is better to register less domain names like abc-def.com. Two types of users hate this kind of domain name: 1. Lazy people. 2. Newbie. Personally, I think these two types of visitors are the majority of Internet users. It will also be more inconvenient for mobile phone and mobile device users.

　7. For fully spelled domain names, such as wozhenshuai.com or pingguo.com, be sure to register only for domestic target visitors. Double-byte pinyin domain names are highly recommended as they are easy to remember and are friendly to search engines. If there is a suitable one, even if the .com is robbed, you will not hesitate to use .net. The popular abc123.com, abc999.com, 52abc.com, and 91abc.com in the past few years are also good, suitable for portals and industry websites. project. It's important to be catchy, like niubi.com, even though this example is very ugly. Try not to use three-character pinyin domain names, and the overall length of domain name letters should not exceed 10.

　8. Most pinyin + English domain names are worthless, except for the former which is the abbreviation of place name. 4-digit domain names (the 3-digit ones have long since become extinct), apart from being regular and easy to remember, are also worthless. Such domain names have been speculated at too high a price. Even regular numeric domain names are not suitable for brand companies. , e-commerce website, let me give an example of failure: 5366.com, this website sells mobile phones, the website brand name is "Mila.com", and it has nothing to do with 5366. In terms of domain name registration, it is purely Put the thought of building a personal website above that of a commercial website. On the contrary, the same type of e-commerce website ouku.com can easily form a brand.

　9. As mentioned in point 8, different types of domain names have their own suitable fields, otherwise it will only be a waste of good domain names.

　10. Technical perspective: 1. Pay attention to resolution speed. Domain names and website spaces generally have separate DNSs. It depends on which one is more stable and faster. For example, the resolution speed of enom is definitely faster than that provided by most space providers. Domestic synchronization speed also needs to be considered, and the specific requirements will depend on testing. A delay of a few seconds, or even a fraction of a second, is very important to the user experience. 2. Whois information hiding is a double-sided sword. It may be beneficial to user privacy and security, but it is also difficult to retain evidence, so use it with caution.

11. Domestic traditional enterprises can choose .cn domain name. The cn domain name can be a domain name used by companies facing domestic consumers and user groups, or it can be a domain name used by multinational companies targeting domestic enterprise branches. From a legal perspective, cn domain names are more beneficial to Chinese companies, and the resolution speed is generally faster. However, the registration and review process is relatively cumbersome. Because of the supervision, you may feel "unable to let go". At the same time, you face the risk of CNNIC policies changing every day. Generally speaking, it is very suitable for general display-type corporate websites without any problems (be careful of being used for fraud by .com with the same name).

For small and medium-sized commercial websites (with online transaction components, such as online stores, etc.), using a .cn domain name is likely to face countless documents that need to be processed (the efficiency of domestic government agencies is obvious to all), and may also be blocked. If you force yourself to play with unspoken rules and mess with your taxes from time to time, it will be a disaster like a blockbuster.

　12. For domain names that are easy to be misspelled, try to register the misspelled domain name as well. It is recommended not to register such domain names as much as possible.

　13. Domain name ownership. The domain name administrator, payer and technical support information must be correct. In addition, if you register a domestic domain name, do not go to Taobao or buy it from an agent! After registering and bidding on foreign websites that can be pushed (push), such as Enom and Godaddy, make sure that the data after the push is maintained in the correct state.

Summary: The order of factors to consider when registering an international domain name (under the condition of ensuring the ownership of the domain name):

Corporate website: 1. Brand fit. 2. Compatibility with business operations. 3. Easy to remember. 4. Use .com or .cn.

E-commerce: 1. Fit with existing physical business (if any). 2. Easy to remember. 3. Personalization of online brands.

　Industry and local portals: 1. Compatibility with the industry and local area. 2. Easy to remember. 3. Versatility.

　Personal website and blog: 1. Personalization. 2. Personal brand. 3. Versatility.