Identify the cheating methods of “Baidu Weight”

How to identify "Baidu weight" cheating methods

Programmers must also have cheating methods to identify Baidu weight while working on PHP projects. The so-called "Baidu weight" refers to love sites. , Webmaster Tools and other websites launch evaluation data based on the traffic that website keyword rankings are expected to bring to the website. "Baidu weight" is not a comprehensive rating algorithm for websites like Google's PageRank, but only rates the popularity brought to the website in terms of keyword rankings, so it is very easy to cheat.

Baidu official once issued an announcement telling everyone that there is no so-called "Baidu weight" in the world. The scoring system used by Baidu search engine to measure the value of a website is composed of nearly a hundred strategies, and is divided into The value is dynamic, that is, the same website obtains different scores under different scenarios and different needs.

The so-called website weight information in Baidu provided by Aizhan and Webmaster Tools. The principle is very simple. By counting all the keywords that a certain website ranks (must have Baidu index words), and it The location is reversely calculated and the estimated traffic is calculated; Baidu weight is divided based on the estimated traffic, which has nothing to do with the actual traffic of the website, so it is very easy to cheat.

The principle of the cheating method of "Baidu weight" is very simple. It is to brush the Baidu index of the website's number one keyword and create artificial Baidu search traffic. In this way, even if the actual traffic of the website does not change, the so-called Baidu's estimated traffic has increased, so the so-called "Baidu weight" has also increased.

The specific way to implement cheating is to find out the keyword that ranks first on the website, use programs or other methods to constantly search for this designated keyword on Baidu, clear COOKIE, and change IP to execute in a loop. If you keep using keywords, the Baidu index of this keyword will naturally increase. After the Baidu index increases, when the third-party website calculates the "Baidu weight" of this website, its value will also increase accordingly.

Of course, brushing such traffic will not help the ranking of website keywords. The "Baidu weight" generated in this way is mainly used to exchange friendly links or sell website links to deceive laymen and colleagues who really understand SEO. , as long as you look at the website's number one keyword and its Baidu inclusion number, you can know whether this is a fake weight.

The specific method to identify "Baidu weight" is:

1. Check the keyword rankings to see if the Baidu index of the highest ranking keywords on this website is abnormal and whether there are some obscure ones. Keywords have a very high Baidu index. Check the historical Baidu index of the keyword with the highest Baidu index to see if there is a significant change in a certain period of time.

　　2. Check the number of inclusions. It is impossible that a website with a high ranking will have very few inclusions. If the number of inclusions is very small, it is most likely that the "Baidu weight" has been manipulated.

　　3. Check the number of backlinks. Generally, websites with high weight will have a lot of backlinks.

4. Check the Baidu Index on PC and mobile for keywords. In order to hide, some cheaters only check the Baidu Index on the mobile side instead of the PC side. Therefore, querying keywords requires Baidu Index on both PC and mobile. check.

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