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HomeBackend DevelopmentPHP Tutorial 访问统计项目求思路指点

访问统计项目求思路指导

本帖最后由 adin283 于 2011-06-18 00:51:29 编辑 一、背景
每天用户的浏览器会对网站发起超过亿次的请求。
对这些请求进行分析,我们希望得到网站的热点、用户的喜好,进而指导网站的运营。因此产生了网站访问统计的需求。
有一些第三方比较成熟的统计系统,例如:Google的GA,以及百度的统计。但从公司的运营角度,需要有自建的统计系统来完成日常的运营统计,对部分数据还要有实时或者近实时的统计要求来指导运营。

二、统计信息基本需求
1. 网站基本流量分析
功能: 网站页面的基本流量分析
统计周期:15分钟、1小时、1天
维度:    所有网页、一级栏目、二级栏目
数据点:  IP、PV、用户数、用户平均页面访问数、每用户网站平均停留时间、页面平均停留时间

2. 网页路径分析
功能:分析用户从哪些页面进入,又转向哪些页面
统计周期:15分钟、1小时、1天
维度:    所有网页、一级栏目、二级栏目
数据点:  User

分析方法:
从页面的流入(referrer)来反推用户访问的流入和流出。

3. 访客基本信息
功能:访客的地理信息、浏览器信息、客户端分辨率信息
统计周期:天
维度: 所有网页

4. 统计报表
功能:分栏目的基本流量日报表、周报表、月报表

三、统计管理界面功能需求
1. 可以选择栏目、或者网页url或者网页id查看统计结果
2. 统计结果可以按照15分钟、1小时、1天的周期进行查看
3. 统计结果给出折线图或者饼图的图表

四、参考资料
Google Analytics: http://www.google.com/analytics/

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