How Apple Ruined WWDC in 2025

Apple's WWDC: From Excitement to Disappointment

Apple's Worldwide Developers Conference (WWDC) used to be a highlight for Apple enthusiasts, brimming with exciting software and hardware announcements. The energy of a live audience and the unexpected moments, reminiscent of Steve Jobs' era, added to the thrill. However, recent WWDCs have fallen short, leaving many, including myself, feeling less than enthused.

The Shift to Virtual Events

The transition to a virtual format, initially necessitated by the pandemic, removed the spontaneity of a live audience. Pre-recorded presentations lack the unpredictable charm of live events, eliminating the possibility of genuine, unscripted moments. The absence of a live audience also diminishes the overall atmosphere and shared experience. While a limited in-person audience exists this year, it's a far cry from the vibrant energy of past conferences.

Cringeworthy Stunts and a Lack of Innovation

The pre-recorded format seems to have emboldened Apple to incorporate unnecessary and awkward stunts. Last year's opening, featuring skydiving executives and parkour-performing stunt doubles, was widely considered embarrassing and far removed from the professionalism of previous events. These gimmicks detract from the substance of the announcements.

The excitement surrounding groundbreaking features has also waned. While past WWDCs unveiled revolutionary technologies like the App Store and iCloud, recent years have seen mostly incremental updates. The innovation that once defined WWDC appears to have diminished.

Broken Promises and a Loss of Trust

Perhaps the most significant issue is Apple's unreliability. The announcement of features that fail to materialize, or are delayed by significant periods, erodes trust. The example of Siri's promised multi-action capabilities, initially slated for iOS 18 and now potentially delayed until iOS 19.4, highlights this problem. This unreliability casts a shadow over any announcements made at WWDC 2025.

Conclusion

While I will still tune in to WWDC 2025, the overall experience has been significantly diminished. The loss of spontaneity, the inclusion of embarrassing stunts, the lack of truly innovative features, and the broken promises have left a lingering sense of disappointment. Apple needs to rediscover the magic that once made WWDC a truly anticipated event.

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