How to Use LinkedIn on the Web and on Mac

LinkedIn: Your Professional Networking and Job Search Hub

In today's digital age, showcasing expertise online is crucial. While platforms like Twitter and Facebook play a role, LinkedIn reigns supreme for professional networking and job hunting. This article explores LinkedIn's benefits and offers solutions for optimal usage, particularly on Mac.

What is LinkedIn?

LinkedIn is a professional networking platform and a powerful job search engine. It's a social network focused on career-related discussions, skill development, and networking opportunities. Boasting nearly 700 million users, 50 million companies, and 20 million open jobs, LinkedIn's impact is undeniable.

LinkedIn's Key Advantages:

• Profiles: Your LinkedIn profile acts as a digital resume, essential for recruiters and hiring managers.
• Mobile App: The LinkedIn app (Android/iOS) keeps you connected and allows for on-the-go job searching.
• Job Search: LinkedIn's robust job board and notification system simplifies job hunting.
• Networking: Connect with professionals worldwide and expand your network effortlessly.

Creating a LinkedIn Profile (Web):

LinkedIn's web interface provides the most comprehensive experience. Here's how to create an account:

1. Visit linkedin.com.
2. Click "Join now" (bottom right).
3. Provide your email and a secure password.
4. Accept the user agreement, privacy policy, and cookie policy.

Alternatively, you can sign up using your Facebook account.

Accessing LinkedIn on Mac:

While a dedicated LinkedIn Mac app is absent, several workarounds exist:

Using Unite:

Unite, available through Setapp, transforms any webpage into a dedicated Mac app. Create your LinkedIn app as follows:

1. Open Unite.
2. Name your app (e.g., "LinkedIn").
3. Enter the LinkedIn URL (linkedin.com).
4. Select an icon.
5. Click "Create Unite Application."

Unite allows for both standalone and status bar app modes, offering flexibility and customization.

Using IM for Mac:

For users primarily focused on LinkedIn messaging, IM provides a streamlined solution. This app aggregates various messaging services, including LinkedIn.

1. Launch IM .
2. Select "Services."
3. Choose LinkedIn.
4. Sign in to your LinkedIn account.

IM integrates seamlessly with LinkedIn's messaging, offering a dedicated chat experience without navigating the main website.

Conclusion:

LinkedIn is invaluable for professionals. While the lack of a native desktop app is a drawback, Unite and IM offer excellent alternatives. These apps enhance LinkedIn's usability on Mac, allowing for focused interaction and improved workflow. A free seven-day trial of Setapp provides access to these and other productivity apps. After the trial, Setapp subscriptions start at $9.99 per month.

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