AI Action Figure Trend, Explained — And How To Make Your Own

The viral craze picked up after OpenAI launched its new image generator, powered by GPT-40, immediately attracting scores of users eager to experiment. Creating a toy version of yourself or anyone else (that includes pets, yup), works like this: Upload a photo, add a text prompt describing your ideal action figure, and voila — you’re boxed and ready for toy store shelves (or, more likely, Instagram).

Plenty of the action figures flooding social media represent everyday people curious to see how they look miniatured and in plastic. But, unsurprisingly in these politically charged times, people have found a new avenue for biting social commentary — creating AI-generated figurines of everyone from President Trump, Elon Musk, Vladimir Putin, Kamala Harris and Bernie Sanders to categories of people like “eco-left protester,” “pro-life doctor” and “Liverpool fan” (I’m just the messenger, soccer fans).

Athletes, tech executives, historical figures are getting turned into action figures, as are characters from pop culture — a Seinfeld fan account on X has posted action figures of Jerry (white sneakers and puffy pirate shirt included), Elaine, George, Kramer, Newman and J. Peterman.

Brands including Mac Cosmetics and company selling pet health products have jumped on the trend too, and on LinkedIn, action figures have become a cheeky new way to promote professional strengths.

The action figures come on the heels of another wildly popular trend that followed the launch of the ChatGPT image generator. It saw users creating images in the style of Japanese anime house Studio Ghibli.

How to Make Your Own AI Action Figure

Once you’re logged in to ChapGPT, upload a photo of yourself in the chatbox. If it’s just a headshot, ChatGPT will add a body. For more accuracy, try adding a full-body shot.

Add a prompt. More details mean a more customized figure. A commenter on the Instagram account chatgpttricks shared the below detailed template that can be tweaked according to your action figure vision. You can, for example, stipulate the color of the cardboard backing and add items that reflect your personality and interests (a basketball, a guitar, a yoga mat, books, gardening tools).

This Prompt Can Be A Starting Point

A picture of a collectible action figure titled “[FIGURE NAME]” in a sealed plastic blister pack on a cardboard backing. The figure is posed confidently inside the transparent plastic shell, surrounded by three accessories that reflect their personality or career. The character is wearing [OUTFIT DESCRIPTION] and has a [FACIAL EXPRESSION] expression. The packaging features a [COLOR SCHEME OR PATTERN] background with bold letters at the top displaying the name “[FIGURE NAME]” and the subtitle “ACTION FIGURE” beneath it. The visual style is playful, minimal and toy-like, with smooth surfaces and soft lighting that mimics the look of real plastic.

Note that it will take the tool a couple of minutes to generate your action figure. I tried making a few, including one of my cat Jetson Higgs Boson, who — given his delightfully kinetic and annoyingly destructive tendencies — was born for the role.

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