Baidu search results keyword source: Which web page is determined by the location?

Detailed explanation of the keyword source of Baidu search results

Many webmasters pay attention to the issue of keyword sources in Baidu search results, which directly affects SEO optimization strategies. For example, how do I modify the display content of a specific part of the search results (such as the red box in the figure)? The answer is not simply modifying the meta description tag.

Although Baidu is usually preferred<meta name="description" content="..."> Tag content is used as a description of the web page, but not absolute. The red box content in the picture is more like the name of the external link site, rather than the meta description of the web page. Therefore, modify<meta name="description"> The tag may be invalid.

In fact, the content displayed by Baidu search results is the result of Baidu crawler's comprehensive judgment based on multiple aspects of web page information, including title ( <title></title>标签）、描述（<meta name="description">标签）以及正文内容等。 如果红色方框显示的是外链站点名称，则需要修改外链来源处的信息，而非被链接页面的内容。 具体操作取决于外链平台或系统的设置。

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