Google Business Profile bug prevents adding new businesses

Google Business Profile (GBP) users encountered difficulties adding new businesses earlier today. The problem arose when attempting to proceed past the phone number and website entry screen; the "Next" button became unresponsive.

This issue, reported across multiple GBP listings, affected both new business additions and existing profiles, with some experiencing phone number removal or rejection. Google Product Expert, Vinay Toshniwal, confirmed the problem on the GBP forums and reported escalating the issue to the Google team. He also noted instances of phone numbers vanishing from existing GBP listings.

The widespread nature of this bug highlights a significant disruption for businesses attempting to establish or maintain their GBP presence. While the cause remains unclear, it likely stemmed from a temporary technical glitch within Google's system.

Update: The issue has been resolved by Google. Vinay Toshniwal confirmed the fix, stating that the signup process is now functioning correctly.

The Google team has confirmed the issue is resolved. Merchants should experience no further problems with the signup flow. We've verified this fix on our end; it's working perfectly.

— Vinay Toshniwal (@ivinaytoshniwal) March 26, 2025

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