Read Your Website

Have you recently read your website aloud? Imagine doing so in a coffee shop, reciting it to family, or even using it as a bedtime story. This isn't a trick question; it's a crucial self-assessment.

Improving your website starts with reading it thoroughly. Don't just glance; truly read every word, from headline to footer. Explore every menu item, expand all accordions, and open every modal. Examine your website's content with meticulous attention to detail.

Content: The Unsung Hero?

Content is often considered paramount, yet I frequently see it treated as an afterthought in web projects. Design and architecture often overshadow content strategy, leaving little time to develop truly effective content. This isn't to say nobody cares about the website's message, but the focus is frequently misplaced.

The challenge lies in our awareness of good content's power, yet our frequent lack of confidence, tools, and a clear understanding of its role.

Content Solves Problems

Well-crafted content transcends mere text. It's in the alt text we write, the structured data we implement, and even the CSS content property we utilize. Understanding content's purpose and application unlocks its potential. It enhances accessibility, improves SEO, drives conversions, and guides users to their goals. It's a versatile problem-solving tool.

### Content Demands Visibility

Content, like a young child, thrives in the light. Hiding content is counterproductive. If something's important enough to write, it deserves to be seen. Avoid poor contrast, overflowing containers, or any obstruction. Effective presentation is crucial. Brilliant writing is useless if hidden. Content craves visibility.

Are there exceptions? Absolutely. "Skip to content" links are a prime example. I'm not against using elements like modals or accordions; it's about using them effectively. Sometimes, collapsing content within <details></details>/<summary></summary> is the optimal approach. However, avoid using these elements to mask content problems.

Content: Efficiency in Action

The adage "a picture is worth a thousand words" is true, but which thousand words? Images are subjective, making them excellent complements to content, but not replacements. Content is often more efficient for conveying precise information.

Accessibility is another key factor. Background images are invisible to screen readers unless meticulously coded with alt text and CSS. Using alt text effectively is more efficient than working around image limitations.

Finally, images are significantly larger than text files. While web fonts can impact performance, content remains a more efficient option in many cases.

Content and Design: A Symbiotic Relationship

Content isn't the sole ruler. Content and design are interdependent. Design enhances communication, and there's no competition between them. They complement each other, creating compelling calls-to-action, engaging posts, and effective banners. They work together to achieve a shared goal.

The Call to Action

Read your website aloud. Share it. Let it be seen and heard. It's a valuable asset for improving accessibility, profitability, performance, searchability, and user experience. It guides users, connecting the dots on the web.

Consider recording yourself reading your website aloud and sharing it—a testament to the power of visible, engaging content!

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