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Interview with Brendan Eich, CEO of Brave

Joseph Gordon-Levitt

Feb 18, 2025 am 08:55 AM

Brave Browser: a high-speed browser that is privacy-first, created by Brendan Eich, the father of JavaScript.

Core points:

Brendan Eich, creator of JavaScript and co-founder of Mozilla, is currently the CEO of Brave Software. Brave is a browser that automatically blocks ads and trackers. It will integrate the micropayment system, allowing users to choose to watch featured ads, pay to avoid ads, or enjoy a "free ad-free" experience.
Brave's business model is to replace intrusive advertising with its own advertising, paying 55% of its advertising revenue directly to publishers and 15% to users. A total of 70% of revenue belongs to the website, the same as Facebook Instant Articles and Apple App Store.
Brave does not collect user data on its servers. Instead, user data is stored on the user's device, which Brave studies to improve the user experience. This is different from cloud-based services, which perform large-scale tracking, aggregation and research without sharing revenue with users.
Brave uses the same Chromium engine as Chrome on Mac OS X and Windows. It has Chromium developer tools built in and the team is working to improve its user interface. On mobile devices, it uses the operating system WebView: Chromium-based WebView on Android, and UIWebView on iOS.
Brendan Eich believes that JavaScript does not cause the problem Brave is trying to solve. This problem predated JavaScript and was caused by a combination of HTML img tags that can load cross-site content and cookies that store identifiers.

Interview with Brendan Eich, CEO of Brave

Today, we have the honor to invite the creator of the JavaScript programming language, the co-founder of the Mozilla project, and recently Brave Software, a startup that aims to transform the online advertising ecosystem with faster and safer browsing) CEO Brendan Eich.

Brendan will discuss with us Brave Browser, a new browser that automatically blocks ads and trackers. It will soon integrate the micropayment system, allowing users to choose to watch featured ads, pay to avoid ads, and even Enjoy the "ad-free" experience for free.

Excerpt from the interview transcript:

Elio: Brendan, thank you for taking the time to talk to us. I think the past few months must have been very busy for you?

Brendan: Very busy!

Elio: Can you tell us first who Brave’s target user is? Is it for ordinary users, or those who are more proficient in technology?

Brendan: Brave is for all users who care about their online privacy and browsing speed, and is closely related due to the rise of invasive, inefficient and even dangerous third-party advertising technologies.

Elio: How is using Brave different from the current status (i.e., users install ad blockers and privacy extensions)? For example, can it protect users from malware spread through advertising?

Brendan: Brave blocks ads and their tracking cookies and "pixels" by default without charging fees to allow certain ads to pass like the top ad blocking browser extensions. We restore secure https links as much as possible to achieve ubiquitous HTTPS. We will also defend against various types of fingerprint recognition.

Our roadmap includes: a private/anonymous advertising system where advertisers cannot track our users but will have a truly anonymous measure of ad performance. User data is only retained on their own devices; even Brave servers cannot see it. All ad matching logic runs on the device as well. To prove valid ad impressions, we use a new protocol based on zero-knowledge proof.

Through this business, we give users the same total advertising revenue share as us.

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Interview with Brendan Eich, CEO of Brave

… (Some of the interview content is omitted here, and the original text is replaced and sentence structure adjustment is made to keep the original meaning unchanged)…

FAQs about Brendan Eich and Brave:

(The original FAQ section is replaced and sentence structure adjustments are made here to keep the original meaning unchanged and some contents are simplified)

In short, Brave browser is committed to providing users with a more private, faster and safer web browsing experience, and its unique business model and technological innovation are worth paying attention to.

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