How to Use MySQL to Find Today\'s Birthdays for Targeted Email Campaigns?

Determining Today's Birthdays with MySQL: A Query for Targeted Email Campaigns

To efficiently notify users of their birthday, a customized email strategy requires identifying individuals celebrating their special day. This often involves accessing user birthdates stored in MySQL as UNIXtimestamps. By running a tailored MySQL query, you can easily retrieve the necessary information.

The following query accomplishes this task:

<code class="sql">SELECT * 
FROM USERS
WHERE 
   DATE_FORMAT(FROM_UNIXTIME(birthDate),'%m-%d') = DATE_FORMAT(NOW(),'%m-%d')</code>

This query utilizes the DATE_FORMAT() function to convert the UNIXtimestamp birthdate to a specific date format ('%m-%d') representing the month and day. By comparing this format to the current date obtained using NOW(), you can effortlessly identify users with birthdays coinciding with the current day.

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