5 Life Lessons I've Learned in 15 Years with Calvin Ayre's Media Group

August 2024 marks my 15th year anniversary with Calvin Ayre's media group, and it's honestly been the most amazing 15 years of my life.

Becky Liggero has worked for Calvin Ayre’s media group for 15 years, and in that time, she has reported from Siberia, Rwanda, Saudi Arabia, and Nigeria, spent the night at Princess Diana’s childhood home, and interviewed celebrities such as Matt Damon, David Hasselhoff, Hulk Hogan, and Ronnie O’Sullivan. She has also had the opportunity to work with some of the brightest minds in blockchain and Bitcoin.

Throughout her journey, Liggero has learned five life lessons that she can share with others.

1. It’s who you know Those who are not familiar with Liggero’s story might be wondering how she ended up with Calvin Ayre’s media group in the first place.

In the mid-2000s, she worked for Casino City, a publisher and affiliate in the online gambling industry, which is the same industry that Ayre comes from. Through her role at Casino City, she traveled to online gambling industry conferences and absolutely loved meeting and networking with attendees from all over the world. One of those people was Ayre himself, who noted her network and how she interacted with others.

In 2009, when Ayre decided to launch an online gambling media site called CalvinAyre.com, he thought of Liggero as the “Lead On-Site Reporter.” Despite representing an unknown publication, he knew that professionals in the iGaming space would agree to do video interviews with her because they knew and trusted her. And he was right.

It was through her vast network that Liggero met Ayre, and that same network inspired him to take a chance on her. So much in this life is really about who you know.

2. Anything is possible When Liggero first entered the online gambling industry in 2005, there was one operator brand that stood out from the rest and that was Bodog. This of course was Ayre’s brand and she REALLY wanted to be a part of it, but there were not any jobs there suitable for her skillset.

Fast forward four years, and she received a phone call out of the blue regarding an opportunity with the soon-to-launch CalvinAyre.com, making her wish a reality.

Liggero had zero on-camera experience, but Ayre was confident she would become good at it over time. He pointed out she already knew the people and the content and promised the on-camera part would just take repetition. Once again, he was right.

Anything is possible when you really want it and work hard at it.

3. Knowledge is power Besides getting comfortable in front of a camera, one of the biggest challenges Liggero has faced over the last 15 years was the transition from CalvinAyre.com to CoinGeek.com. She was moving from an industry she knew inside and out to an industry she had no clue about.

Building her network within the BSV blockchain space was the easy part. Learning about Bitcoin and blockchain was another story.

While daunting at first, luckily, there are plentiful (and free!) resources online for those who are self-motivated to learn about Bitcoin and blockchain. Some examples include the BSV Academy Bitcoin Theory course, the BSV Blockchain YouTube channel, all the sessions from past CoinGeek and London Blockchain Conferences, and the CoinGeek Weekly Livestream episodes—the opportunities are endless.

Once Liggero started consuming all the courses, articles, and videos that she could fit into her schedule, her understanding of how Bitcoin works and what blockchain can do in the background started taking shape. Everything became easier, and her confidence in creating meaningful video content was restored. Knowledge is power.

4. You are never too old Anyone in front of the camera or the spotlight in any way can feel pressure to maintain their youthful appearance despite the inevitable aging process, especially women.

Liggero started this job when she was 30, and even then, she was on the older side as a video presenter; many other females in similar roles were in their early to mid-20s. However, these younger presenters did not have the legacy knowledge and contacts she had, which both continue to grow with her as time passes.

We all grow older, and getting upset about it is a waste of time—age really is just a number. You can build muscles and brain cells and start a new career at any point in your life. You can set yourself up for success at any age with enough sleep, limiting alcohol intake, exercising daily, eating organic, unprocessed food (I take my own food to conferences!), and spending as much time as you can with people who make you happy.

5. Future tech will improve our world, not destroy it But we can only do this with blockchain.

Now that Liggero focuses on public, scalable blockchain and how it works in tandem with other future technologies, such as AI, she can clearly see blockchain’s role in a brighter future for all.

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