Lu Weibing said that Xiaomi MIX Flip small folding mobile phone has exploded in sales: 55% are female users

Original title: Lu Weibing said that Xiaomi MIX Flip small folding mobile phone sold out: 32% came from Apple iPhone users, and 55% were female users. IT Home News on August 23, Xiaomi released the second model of 2024 on August 21 Quarterly financial report: Total revenue reached 88.9 billion yuan, a year-on-year increase of 32.0%; net profit was 5.1 billion yuan, compared with 3.7 billion yuan in the same period last year. Adjusted net profit was 6.2 billion yuan, a year-on-year increase of 20.1%. After the release of the financial report, Lu Weibing, partner, president and president of the International Business Department of Xiaomi Group, talked about the sales of Xiaomi MIX Flip small folding mobile phones: We have just released two folding mobile phones: large folding and small folding, and the large folding price range is 1 It is about 10,000 yuan, breaking through the 10,000 yuan threshold, and the small folding one is about 6,000 yuan to 7,500 yuan. The Xiao Fold has completely sold out after it was launched. So far, the delivery cycle after placing an order is still relatively long, and 32% of the users of Xiao Fold mobile phones are from iPhone users, and 55% are female users. Compared with these few users, Our continuous technology investment in the mobile phone business in 2018 and the continuous deepening of user insights are all related to this, and they also provide very good support for our high-end strategy.

IT Home noticed that Lu Weibing also said that Xiaomi’s shipments of high-end mobile phone products have increased:
I think the company’s high-end progress in the second quarter is still very good, mainly based on the following indicators, first It is the internal proportion of our high-end products, especially in the mainland Chinese market. Our shipments accounted for 22.1%, an increase of two percentage points compared with last year.
Second, we have also paid special attention to market share. As you can see, in the price range of 3,000 yuan to 4,000 yuan, we have increased by 5.3 percentage points year-on-year, and in the price range of 4,000 yuan to 5,000 yuan, we have increased by 3.5 percentage points year-on-year. , the price segment of 5,000 yuan to 6,000 yuan increased by 2.3 percentage points year-on-year, and our market share in each price segment is constantly expanding. We have also achieved very rapid growth in overseas markets this year, nearly doubling.
Xiaomi’s first small foldable screen phone MIX Flip was released on July 19, priced starting from 5,999 yuan. It is worth noting that the Xiaomi MIX Flip portable camera set released at the same time has soared in popularity and has been sold out several times. The product is priced at 499 yuan and can be connected to the Xiaomi MIX Flip to achieve a polaroid-like effect.

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