The first quarter shipments of China’s mobile phone market are released: Huawei and Honor are eye-catching, while Apple falls out of the top three

Technology News (Author/Sun Yunrui) On April 25, the quarterly mobile phone report released by IDC showed that the Chinese smartphone market shipped approximately 69.26 million units in the first quarter of 2024, a year-on-year increase of 6.5%. Among them, the Android mobile phone market increased by 9.3% year-on-year, and the iOS mobile phone market decreased by 6.6% year-on-year. Honor ranked first in the mobile phone market in the first quarter with a market share of 17.1%. The market share gap between leading manufacturers has further narrowed, and market competition has become increasingly fierce.

Honor, Huawei and OPPO rank among the top three in the market, with market shares of 17.1%, 17.0% and 15.7% respectively. Apple and vivo ranked fourth and fifth respectively.

Supply issues are still the key factor limiting Huawei’s shipments further, and Apple is also facing similar supply issues, which prevents shipments from further increasing. Secondly, the relative backwardness in the field of large AI models and the lack of product innovation are also important factors limiting Apple's market share.

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