iPhone 15’s frequent price cuts in the first half year since its launch have caused complaints from users, putting a lot of pressure on Apple

[CNMO Technology News] Recently, Apple’s appeal in the Chinese market seems to be showing a downward trend, and this change has aroused widespread concern in the market. As one of its response strategies, Apple continues to adjust the prices of its products. Among them, the price cuts of the iPhone 15 series are particularly frequent, which has become the focus of heated discussions among consumers.

Against the backdrop of slowing growth in the global smartphone market, price reductions have become an important means to stimulate sales. However, Apple's frequent price cuts are unusual.

1. iPhone 15’s performance improvement and innovation are not outstanding, and users complained about it. The price has been falling since its launch, making it the only Apple mobile phone in recent years that broke the price immediately after its launch.

2. Apple’s appeal in the Chinese market has declined:

   • Insufficient product innovation
   • The rise of domestic mobile phones has increased competitive pressure
3. Consumers pay attention to cost performance and no longer only pursue brand effects, and high-end brands face market challenges.

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