Samsung Galaxy AI function is popular, a quarter of users bought S24 because of AI

Samsung has become the first mobile phone manufacturer to use artificial intelligence as a core function and sales strategy, and has achieved remarkable results. The company's S24 series debuted and introduced Galaxy AI features, and market feedback has been positive, seemingly proving that Samsung's strategy has been successful.

According to data collected by Worldpanel ComTech (as reported by Mobile Europe), one in four Samsung S24 owners in France, Germany, the UK, Italy, Spain, the US and Australia said , one of the main reasons they bought this flagship phone was its unique Galaxy AI feature.

Specifically, this study shows that among users who purchased a Samsung S24 because of Galaxy AI, 28% wanted to use its translation feature and 24% valued AI Enhanced features for Camera and Gallery , while 17% of users made purchasing decisions based on its “Circle to Search” feature.

Although Samsung is the first manufacturer to heavily promote AI as a key component of new flagship phones, other mobile device OEMs have also taken notice of Samsung's success with AI, and industry observers expect them to Adjust your strategy accordingly.

Samsung is also working hard to bring Galaxy AI to more users. The company recently said that Galaxy AI will be brought to more devices soon, but it's unclear whether that includes older phones and upcoming new phones. What is currently known is that the upcoming Z Fold 6 and Flip 6 will be equipped with AI functions, but for older phones before 2023, their future is still unclear. clear. Samsung is also considering whether to charge for more advanced Galaxy AI features. The company said it is paying close attention to customer needs and exploring how to further improve the user experience through AI. More complex and powerful

AI tools

in the future may require additional fees.

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