The European mobile phone market report for the first quarter is released: Samsung ranks first, Honor surpasses OPPO and enters the top five

Technology News (Author/Yu Lei Liu Yukun) On May 23, Counterpoint released the latest report. In the first quarter of 2024, European smartphone shipments increased by 10% year-on-year, ending the continuous year-on-year decline trend since the third quarter of 2021. It brings cautiously optimistic expectations for market recovery throughout the year.

In the first quarter, Samsung mobile phones gained 32% market share, ranking first, and shipments increased simultaneously by 7%.

Apple and Xiaomi rank second and third. Apple's shipments fell by 1%, while Xiaomi's shipments increased by 11%.

Honor and Realme’s shipments increased significantly, with an increase of more than 50%, an increase of 59% and 67% respectively, and the market share reached 4%.

Counterpoint deputy director Jan Stryjak said:

1. European macroeconomic conditions are improving
2. New devices from Samsung, Xiaomi, Honor and other companies have brought market optimism
3. Samsung is back at its peak, The Galaxy S24 series achieved month-on-month growth
4. Honor surpassed OPPO and jumped to fifth place for the first time
5. Transsion achieved significant growth in the Eastern European market

Regarding the future, Stryjak commented:

1. The European market shows signs of recovery, with rising consumer confidence, thanks to artificial intelligence innovation
2. The market is expected to grow by single digits in 2024, but still on the sluggish basis of 2023
3. There will be no recovery from the epidemic anytime soon Front level

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