Sony mobile phone market share in Japan continues to decline, Xperia stopped in China?

[CNMO Technology News] Although Chinese mobile phone brands such as Xiaomi, OPPO, vivo, and Transsion have achieved amazing results in the global market, they have always struggled to achieve success in the Japanese market. This market has long been dominated by Apple, and It is occupied by Japanese local brands such as Sony and HP. However, recently, CNMO has noticed that according to statistical data, the performance of Sony mobile phones in the Japanese market does not seem to be optimistic.

According to statistics from relevant bloggers:

1. Sony’s mobile phone market share in Japan has changed significantly:

   • reached a peak of 12% in 2017
   • falling below 4% in 2018
2. The share continued to increase in the following years Change
3. The share will continue to decline after 2022, and will always be less than 5% in 2024

In addition:

• Sony Some Japanese media reported that Sony's Xperia series of mobile phones will not release Xperia products in mainland China or North America this year, and it is certain that the Xperia 5 series will be discontinued.

• At the same time, the popularity of Sony's Xperia series of mobile phones has dropped significantly around the world, only about one-twenty-fifth of its peak. In the Japanese market, Apple and even Google’s Pixel series mobile phones are constantly encroaching on the territory of Sony’s Xperia series mobile phones.

  All in all, Sony mobile phones are facing a more severe environment today.

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