Huawei mobile phone market share target in China exposed: about 22% this year and 30% next year

[CNMO Technology News] Recently, a digital blogger exposed Huawei’s mobile phone market share target in the Chinese market on social media, attracting widespread attention in the industry. The blogger revealed that Huawei mobile phones aim to occupy about 22% of the Chinese market this year, and will reach about 30% next year.

Huawei mobile phone shipment target

• This year’s target: 60 million to 65 million units
• Next year’s expectation: 80 million to 90 million units

Source: The blogger emphasized, these The numbers have been carefully evaluated and are "reliable numbers."

1. Market performance

Data released by the market research organization TechInsights shows that Huawei Mate 60 series performed well in the Chinese market, with shipments reaching 6.2 million in the five months from August to December 2023. department.

2. P50 Series Outlook

Huawei’s upcoming P50 series is expected to ship more than 10 million units in 2024 thanks to an earlier release window and easing supply constraints.

Huawei Pura 70

TechInsights predicts that with the launch of Huawei’s new products and adjustments to its market strategy, Huawei’s smartphone shipments in China are expected to exceed 50 million units in 2024. The market share will also increase significantly from 12% in 2023 to 19% in 2024. This growth will help Huawei regain the top spot in the Chinese market.

Industry experts believe that Huawei’s ability to set such high goals in a highly competitive market environment is due to its strong R&D capabilities, rich product lines, and continuously optimized market strategies. At the same time, as the supply chain recovers and consumers continue to recognize the Huawei brand, Huawei is expected to achieve the market share target it has set.

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