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Apple brand stickiness remains high in the United States: 91% of new purchasers own iPhones
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- 2024-08-21 20:02:001162browse
IT House News on April 18, according to a report released by the market research agency Consumer Intelligence Research Partners (CIRP), a survey of user groups who purchased Apple products in the last quarter found that 91% owned an iPhone, 75% owned an iPad, and 66% Own an Apple Watch and 54% own a Mac computer.
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