[CNMO Technology News] Recently, CNMO learned from foreign media that LG Display has received mass production approval for Apple’s new iPhone 16 Pro Max OLED screen earlier than Samsung Display.
The report pointed out that the difference in approval time is not purely based on technical reasons, but may be the comprehensive result of multiple factors. Although there is not much difference in design between the iPhone 16 series and last year's iPhone 15 series, LG Display's ability to obtain approval in advance may be related to Apple's business partnership with it, supply chain strategy, or other unknown factors.
LG Display will produce OLED screens for iPhone 16 Pro Max on its dedicated production line. Although its production capacity is limited and it may be difficult to significantly increase output, supply this year is expected to increase compared to last year when the opportunity for mass production was missed. Last year, LG Display received approval later than Samsung Display for OLED screen production of the iPhone 15 series, causing some orders to be transferred to Samsung Display, thus affecting its performance.
Industry insiders believe that LG Display’s ability to obtain approval in advance this time may help narrow the gap with Samsung Display in the iPhone OLED market. At the same time, she also provided an opportunity for LG Display to improve its performance.
It is expected that the iPhone 16 series will include two regular models (regular model and Plus model) and two Pro-Max series, a total of four products. Samsung Display and LG Display will each be responsible for the supply of four of the OLED screens, while BOE is expected to provide OLED screens for two ordinary production lines.
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