iPhone global sales are sluggish: Chinese people don’t like Apple, so they buy Huawei directly and double the price

Quick Technology News on April 8, analysts generally pointed out that Apple’s golden era in the Chinese market has passed, and the iPhone’s appeal has significantly declined, a trend that is also reflected in its sales. According to data from UBS, Apple iPhone sales in February fell by 4% year-on-year (a total of 17.4 million units globally, down from 18.1 million units in February 2023), with the main decline concentrated in the United States, India and China. UBS's report pointed out that China's local smartphone brands, such as Huawei, Xiaomi, vivo and OPPO, continued to capture market share, resulting in a 16% year-on-year decline in iPhone sales in China; at the same time, Huawei's sales almost doubled Fan. In addition, iPhone sales in the Indian market also dropped by 13% year-on-year, which is also a serious challenge faced by Apple CEO Tim Cook. Earlier, data released by Counterpoint Research showed that iPhone sales fell 24% year-on-year in the first six weeks of this year. By comparison, Apple's long-time rival in China, Huawei, saw its phone sales soar 64%. Over the past decade, China has been one of the most important iPhone markets outside the United States, accounting for about 20% of Apple's global sales. However, Apple's dominance in the Chinese market is facing serious challenges due to slowing consumer spending and increasing competition from local brands such as Huawei.

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