iPhone fell out of the top five after a cold reception in China, while Android models continued to grow in Q1 market share

[Tianji.com Mobile Channel] According to the latest data released by market research organization TechInsights, domestic smartphone shipments reached 63.3 million units in the first quarter of 2024, a year-on-year increase of 1%, ending the annual decline trend for 11 consecutive quarters. However, the iPhone market share, which has always occupied an important position in the domestic market, fell to 13.7%, falling out of the top five. At the same time, OPPO (including OnePlus), Honor, Huawei and vivo, the four major mobile phone manufacturers in the Android camp, have shown strong competitiveness in the domestic market. These four manufacturers have successfully seized market share with their respective advantages and characteristics, and have become the main force driving the recovery of China's smartphone market.

Data comes from @TechInsights
Data shows:

1. OPPO (including OnePlus): 17.1%
2. Honor: 16.7%
3. Huawei: 16.6%
4. vivo: 16.1%
5. Xiaomi: 15.0%

OPPO (including OnePlus) leads the domestic smartphone market with its outstanding performance in photography, performance and design. Honor has a profound accumulation of technology, continuous innovation in product design and user experience, and has risen rapidly. vivo focuses on technological innovation and quality improvement, and performs well in photography, sound quality, games, etc.

Compared with the strong performance of the Android camp, Apple’s iPhone’s share of the Chinese market has declined. On the one hand, it is due to the fierce competition in the Android camp, and on the other hand, it is also related to Apple’s conservative product strategy and market strategy.

Although Apple’s iPhone’s market share in China has declined, its position in the global market remains solid.

As a world-renowned technology giant, Apple has profound technology accumulation and brand influence in the field of smartphones. In the future, Apple is expected to regain the favor of Chinese consumers through continuous innovation and optimization of product strategies and market strategies.

But domestic mobile phone manufacturers still face huge challenges. In the case of limited scale and channels, it is necessary to continue to innovate and break through, and to find new market opportunities and growth points, such as transferring the traditional smartphone business to new artificial intelligence hardware. This is also a search for new growth. Point of try.

iPhone16 series

On the whole, although Apple’s iPhone market share declined in the first quarter of 2024, the domestic smartphone marketshowed a recovery trend, and the Android campmobile phone manufacturers performed strongly. As market competition intensifies and consumer demands change, the domestic smartphone market will continue to maintain fierce competition.

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