Counterpoint: Samsung mobile phone market share in South Korea is 73%, Apple 25%

IT Home News on February 13, the latest data from market research organization Counterpoint Research shows that South Korea’s domestic smartphone sales in 2023 will be about 14 million units, a decrease of 8% from the previous year. The main reason is that the economic recession has led to the decline of smart phones. The mobile phone replacement cycle is extended. IT House has noticed that Samsung Electronics is still firmly in the top spot in the Korean smartphone market, but Apple’s market share is catching up. Data shows that Samsung Electronics has a market share of 73% in South Korea in 2023. However, due to rising material prices and overall sluggish sales, coupled with Samsung Electronics cleaning up some mid- and low-end production lines, Samsung’s market share has increased from the previous year. Reduced by about 2%. Analysts believe that Samsung's flagship smartphones Galaxy S23 series, Galaxy Z Flip 5 and Z Fold 5 launched last year can be said to be successful, with 1.09 million and 1.02 million units sold respectively in pre-orders alone.

1. In addition to Samsung, Apple has a market share of 25% in South Korea, a year-on-year increase of 3% .

2. Apple and Samsung have almost completely controlled the Korean mobile phone market, with all other manufacturers only accounting for 2%.
3. It is worth mentioning that from 2020 to 2022, Apple’s share in South Korea has steadily increased by 1 percentage point every year, and last year’s growth was even greater.

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