Samsung's first-quarter mobile phone and tablet production exceeded target by 22%, reaching 64.5 million units

[CNMO Technology News] CNMO learned from Korean media that industry insiders revealed on the 15th that Samsung’s total production volume of smartphones and tablets in the first quarter was 64.5 million units, which was higher than the original target set in this year’s business plan of 53 million units. 11.5 million more units. It is reported that this number does not include the number of ODM (original design manufacturer) models produced by companies such as China Wingtech Technology.

Specifically:

1. Monthly production in January was 21.5 million units, 36% higher than the target
2. Monthly production in February was 23 million units, 28% higher than the target
3. Monthly production in March was 20 million units , exceeding the target by 5%

Overall, total production in the first quarter (64.5 million units) was 22% higher than the target (53 million units).

According to Korean media analysis, the reason why Samsung’s smartphone and tablet production exceeded its target by 22% in the first quarter seems to be:

• To ensure stable inventory before launching a new foldable phone screen in the second half of the year
• Led by the flagship phone S24 series Device-side AI (artificial intelligence) marketing effect
• Expansion of low-price smartphone sales in India and other regions

Korean media forecasts that considering that Samsung’s smartphone and tablet production in the first quarter exceeded the original target by 22%, if in the second quarter Production is not far below expectations, and overall production in the first half is expected to exceed expectations.

Related reports

At the end of last year, Samsung planned to ship a total of 253 million smartphones this year. The figure includes shipments of new products this year, as well as shipments of older models released last year this year.

• Flagship models (S series, folding screen phones): 51 million units
• Mid-range models (A series, etc.): 158 million units
• ODM models: 44 million units

The above is the detailed content of Samsung's first-quarter mobile phone and tablet production exceeded target by 22%, reaching 64.5 million units. For more information, please follow other related articles on the PHP Chinese website!