Latest mobile phone shipment ranking in Latin America: Motorola overtakes Xiaomi in second place

On February 28, analysis agency Canalys released the latest smartphone shipment data in Latin America. From the perspective of brand rankings, Chinese manufacturers performed well overall, with Motorola surpassing Xiaomi and Apple in second place, and Transsion entering the top four.

Motorola Mobile
In the fourth quarter of 2023, the Latin American smartphone market achieved 20% growth. For the full year of 2023, the market in this region will grow by 2% to 118.9 million units.
Canalys analysis said that in the fourth quarter of 2023, Samsung was in the leading position in Latin America. However, as manufacturers such as Xiaomi, Transsion and ZTE increased the sales of entry-level products, its market share fell for the first time since the fourth quarter of 2014. Breaking 30%. Second-placed Motorola has adjusted its long-term strategy to solidify its market position by building strong partnerships with major carriers and retailers. In addition to its flagship products such as the E and G series, Motorola is carving a niche in the higher price segment with the Edge and foldable razr series.

In addition:

Xiaomi, which entered the top three, continued to strengthen its expansion in Brazil and Central America, maintaining its growth momentum and achieving 42% growth.

In Central America:

Transsion’s Infinix and Tecno brands target young consumers who value value for money and achieved 188% growth.

No. 5:

Apple, the brand’s 20% year-on-year growth was mainly due to the success of shipments in Brazil and Mexico, which accounted for 85% of iPhone 15 series shipments.

Canalys forecast:

The smartphone market in Latin America will achieve 3% growth in 2024.

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