China’s mobile phone market is undergoing major changes! Sales of Huawei mobile phones soared by 64%, while Apple, Xiaomi, OPPO and Vivo fell collectively.

Quick Technology reported on March 7 that at the beginning of 2024, the Chinese mobile phone market will show two completely different trends. On the one hand, Huawei is making great progress, and on the other hand, Apple, Xiaomi, OPPO, and vivo are experiencing collective weakness. According to the latest China smartphone weekly sales tracking report released by Counterpoint Research, overall smartphone sales in China fell 7% year-on-year in the first six weeks of 2024, with major manufacturers such as Apple, OPPO and vivo all experiencing double-digit declines. Specifically, OPPO fell by 29%, Xiaomi fell by 7%, Apple fell by 24%, and vivo fell by 15%. On the other side, Honor grew by 2%, while Huawei surged by as much as 64%.

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1. Counterpoint Research analysts believe that the Huawei Mate 60 series continues to attract and meet strong market demand to become this year’s One of the few highlights of the beginning of the year.
2. Apple iPhone sales have been underperforming in the first few weeks of the year for several reasons.
3. Mengmeng Zhang, senior analyst at Counterpoint Research, said:

“First of all, it faces fierce competition in the high-end market from Huawei, which has made a strong comeback. At the same time, it is squeezed by aggressive pricing from manufacturers such as OPPO, vivo, and Xiaomi. Although the iPhone 15 is an excellent device, it has no significant upgrades compared to the previous version, so consumers are not willing to replace it for the time being. ”

4. Overall growth is expected to continue to be negative in the first quarter of 2024 due to weak consumer spending and fewer new product launches.

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