Japanese media say Chinese consumers are staying away from iPhone, and local brands are on the rise

[CNMO Technology News] On August 5, CNMO noticed that Japanese media reported that Apple in the United States is facing continued challenges in the Chinese market. According to its latest financial report for the second quarter of fiscal year 2024 (i.e. April to June 2024), although the company's overall sales and profits have increased, its performance in Greater China has declined by 7% year-on-year.

1. American market: Grown 6% year-on-year

2. European market: Grown 8%
3. Japanese market: Achieved 6% growth
4. Greater China: The only market with negative growth

This performance is in sharp contrast to the rest of the world and reflects the severe competition faced by Apple in the Chinese market.

Apple CEO Tim Cook bluntly said: "China's competitive environment is the most intense in the world." This evaluation reveals the tremendous pressure Apple faces in the Chinese market.

Market data supports the trend

1. IDC data shows that in the second quarter of 2024, China’s overall smartphone market shipments increased by 8.9% year-on-year.
2. iPhone sales fell 3.1%.

Apple’s market share declines

1. Apple’s price reduction strategy failed to boost sales.
2. The market share fell to sixth place, falling out of the top five for the first time in the past five years.
3. The top five are occupied by local Chinese mobile phone manufacturers, with vivo performing outstandingly.

Huawei’s impact on Apple’s superiority in high-end models

1. Flagship models such as Huawei’s Mate series and P40 have excellent performance.
2. Has innovative features that iPhone does not have, such as remote gesture operation.
3. Attract a large number of consumers.

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