China's foldable screen mobile phone market continues to explode: Q2 sales surged 125% year-on-year, Huawei leads the way

According to news on August 21, the latest data from consulting agency CINNO Research shows that in the second quarter of 2024, the sales of foldable screen mobile phones in the Chinese market reached 2.62 million units, a year-on-year increase of 125% and a month-on-month increase of 11%. It has maintained the third position for four consecutive quarters. Year-on-year growth rate.

Huawei’s market share is 35.2%, an increase of 1% year-on-year, ranking first in the domestic folding screen mobile phone market share. Vivo is not far behind. With the good performance of its new vivo X Fold3 series, it ranks second with a market share of 31.9%.

1. Due to the extended launch cycle of new phones, OPPO’s market share fell by 5% year-on-year, ranking third in the country with a market share of 11.1%.

2. In addition, in this quarter, the market sales of folding screen mobile phones equipped with AI technology accounted for 42%, a significant increase of 42% year-on-year and 10% month-on-month. AI technology is expected to become a standard feature of folding mobile phones.
3. In terms of body thickness, 70% of sales of folding screen mobile phones with folding thickness below 12mm accounted for 70% this quarter, a year-on-year increase of 47% and a month-on-month increase of 19%. The trend of thickness reduction is obvious.

   

   In terms of mobile phone weight, from 2020 to the first half of 2024, the body weight of new folding screen phones launched that year showed a clear downward trend. The median value dropped from 282g in 2020 to 204g in the first half of 2024, and the weight dropped by as much as 28%.

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