Canalys: In Q2 2024, local Chinese manufacturers will occupy the top five seats in mainland China's smartphone market for the first time, with vivo winning the championship and Apple falling to sixth place

IT Home News on July 25, Canalys report shows that in the second quarter of 2024, the smartphone market in mainland China achieved further recovery after experiencing an inflection point in the previous quarter, with shipments increasing by 10% year-on-year. back to the level of 70 million units. In addition, local Chinese manufacturers occupied the top five seats for the first time. The ranking information in the attached report of IT House is as follows: 1. Vivo’s shipments increased by 15% year-on-year, returning to the top of the Chinese market. With its solid offline channels and capturing the demand for “618” e-commerce, shipments reached 13.1 million units. , with a market share of 19%. 2. With the release of new Reno 12 series products, OPPO firmly occupied the second place with shipments of 11.3 million units. 3. Honor released the new 200 series, ranking third with shipments of 10.7 million units, a year-on-year increase of 4%. 4. After Huawei experienced a brilliant performance in the last quarter, its growth rate slowed down slightly, ranking fourth with shipments of 10.6 million units. 5. Xiaomi boosted brand exposure through the release of the SU7 car. Its Redmi K70 series and Xiaomi 14 series continued to maintain strong momentum, returning to the top five with shipments of 10 million units and a year-on-year growth of 17%. 6. Apple's shipment ranking dropped to sixth, with its market share slightly declining by 2% year-on-year, occupying 14% of the market share.

1. Market rebound

Canalys research manager Amber Liu said: “This quarter, the Chinese market is welcoming After a long-lost double-digit rebound, the pace of recovery is gradually approaching the global level of 12% in this quarter.” "However, from a macro perspective, the current overall consumption environment is still under pressure, and manufacturers are using more stimulus measures to catalyze market demand."

3. '618' E-commerce shopping Festival

"This year's '618' E-commerce Shopping Festival has become a highlight. Manufacturers collaborated with e-commerce platforms to start the promotion cycle earlier than in previous years and increase promotion efforts. To a certain extent, it has promoted the recovery of demand. ”

4. Offline channel expansion

”In terms of offline channels, Huawei, Xiaomi, etc. Manufacturers with ecosystem advantages are continuing to deepen their offline channel layout and expand a wider network of channel partners to increase the sales add-on rate of their products including mobile phones, ecological equipment, and automobiles.”

# 🎜🎜#1. Lucas Zhong, a research analyst at Canalys, added: "Local manufacturers have demonstrated market leadership and occupied the top five seats in the Chinese mainland market for the first time in history. In recent years, Chinese manufacturers have firmly implemented the high-end strategy , and in-depth collaboration with local supply chain partners, has gradually achieved results in both software and hardware. Honor’s latest Magic V3 uses AI empowerment to improve the practicality of the folding screen form and will push the product to the international stage. On the other hand, Apple is facing growth pressure in the Chinese market and is actively working on optimizing channel management. After achieving healthy inventory, it strives to ensure the stability of retail prices while ensuring the profit margins of channel partners. From a medium to long-term perspective, China's high-end market opportunities. Chinese brands such as Enfeng, OPPO, Honor, and vivo are leading the way in consumer education and application of generative AI. The localization of Apple’s Apple Intelligence service in the Chinese market will become key.”# 🎜🎜#Canalys Senior Analyst Toby Zhu commented: "Although the growth in the second quarter shows that the market is gradually returning to normal, we still maintain our expectations for a modest single-digit recovery in the performance of the Chinese market this year. Facing increasingly fierce competition Competitive structure, healthy operations, and breakthrough innovation will become the main theme of manufacturers in the second half of the year. The three major trends will affect the market structure in the second half of the year. First, Huawei will bring consumers the Hongmeng native application ecosystem under HarmonyOS Next, in addition to Android and iOS. mobile operating system. Secondly, each manufacturer is accelerating the construction of its own AI infrastructure, self-developed models and application ecology, as the core driving force for future competition. Finally, the fierce competition in the local market has also highlighted the urgency of manufacturers to seek overseas expansion. It is expected that Chinese brands will achieve new breakthroughs in overseas markets in 2024. ”

The above is the detailed content of Canalys: In Q2 2024, local Chinese manufacturers will occupy the top five seats in mainland China's smartphone market for the first time, with vivo winning the championship and Apple falling to sixth place. For more information, please follow other related articles on the PHP Chinese website!