China's smartphone sales in Q2 2024 will increase by 6% year-on-year, with vivo, Apple, and Huawei as the top three

Technology News (Author/Chen Helin) On July 26, Counterpoint released a research report stating that China’s smartphone demand will maintain recovery in the second quarter of 2024, with sales increasing by 6% year-on-year. Among them, vivo ranks first in sales with its product portfolio and nationwide distribution network, followed by Apple and Huawei. According to Counterpoint's monthly mobile phone sales data service, during the 618 Shopping Festival, smartphone sales increased by 6.8% year-on-year due to promotions, increasing smartphone sales in the second quarter. China's smartphone market is recovering, and the overall prospects for global smartphone sales in 2024 are good. In the second quarter of 2024, vivo ranked first in the Chinese smartphone market with a share of 18.5%, Apple ranked second with 15.5%, and Huawei ranked third with 15.4%. It is worth noting that Apple’s sales are still showing a single-digit decline year-on-year, but the proportion of Pro model series sales has increased. iPhone 15 Pro and Pro Max accounted for approximately 50% of sales in the second quarter of 2024, higher than the 47% of iPhone 14 Pro and Pro Max in the same period last year. Huawei's sales increased by 44.5% year-on-year in the quarter, the highest growth rate among all brands, mainly due to the hot sales of the Pura 70 series and Nova 12 series, but its market share is still far below the peak level of around 40% in 2020. Vivo performed outstandingly in the second quarter of 2024. In the latest mobile phone quarterly tracking report released by international data company IDC, it also topped the list of China's smartphone market shipments (sale in) and first half of the year retail sales data (sale out). . Specifically, due to the hot sales of many new products, vivo ranks first in market share in multiple price segments such as 1,000-2,000 yuan, 3,000-4,000 yuan, and 4,000-5,000 yuan. The sub-brand iQOO alone accounts for 5.5% of the overall market share, becoming the most successful sub-brand of each manufacturer.

In addition, as generative AI functions are penetrating into the mid-range market, Counterpoint predicts that competition will become more intense in the third quarter, and mobile phone brand manufacturers will provide users with more generative AI-based mobile phone functions in the second half of 2024. Compete differentiatedly in the high-end and mid-range markets.

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