OPPO plans to integrate AI into 50 million devices by the end of 2024 and launch more than 100 functions

CNMO learned from foreign media that OPPO plans to integrate AI into 50 million devices by the end of 2024, and regards India as an important market for its AI strategy. In addition, the company plans to launch more than 100 AI features this year.

Foreign media said that OPPO’s goal is to become the leader in the next platform transformation driven by artificial intelligence. Peter Dohyung Lee, OPPO’s head of product strategy, shared a roadmap of how the company plans to incorporate artificial intelligence into its various products. One of the key actions is to incorporate generative artificial intelligence (GenAI) capabilities into its phones.

1. Lee said in an interview that OPPO hopes that over time, all mobile phones will have GenAI functionality. The initial goal is to equip 50 million OPPO devices with GenAI by the end of this year.

2. One application area of ​​GenAI is cameras and photography. Lee said OPPO will "continue to integrate AI to enhance the imaging experience." He also emphasized the summary function using AI recording. These are just two of the more than 100 features the company plans to release this year. In addition to added features, OPPO AI phones will also come with strong data privacy and security measures.
3. On the one hand, OPPO is committed to making AImobile phone experience more popular. On the other hand, it is also investing heavily in AIcenter to conduct research and propose innovative concepts such as internal language model (from 2020), large-scale Vision models and multimodal techniques. It is reported that OPPO has more than 5,000 artificial intelligence patents.

   

   1. India is the second largest smartphone market in the world, with OPPO ranking fourth.
4. In addition, Indians, especially young people, are very welcoming of new mobile technologies.
5. OPPO understands this and sees India as a key market for its AI plans.
6. Foreign media said that OPPO is looking forward to working with Indian artificial intelligence startups to conceive, develop, evaluate and promote new OPPO AI phones and features.

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